Auto Care Insider Volume 92 - (Page 2)
UP PERISCOPE FOR A
PEEK AT 2015
IN 2015, we will continue a steady
rebranding drumbeat to our
stakeholders within and outside of
the industry, which we believe will
enhance other endeavors in the
coming year. Beyond the ongoing
job of delivering quality services and
benefits to our members, the Auto
Care Association will focus its time and
resources on several key programs.
Below are just a few top priorities.
ongoing job of
benefits to our
members, the Auto
will focus its time
on several key
Expand our visibility and influence
at the federal and state government
levels through government affairs
and political action organization
to advance the business
interests of our members.
Implement a strong international
trade promotion program aimed at
helping association members find
new international business partners
and markets for their products.
Achieve maximum adoption of the
association's e-commerce standards
in the global supply chain.
Establish the association as the
source of information for young
people on careers in the auto care
industry through our new website
AUTO CARE INSIDER |
p. 8-9 in this issue of Auto Care
Insider), while also enhancing
member capabilities in developing
the next generation workforce.
Increase awareness among motorists
of the benefits of regular vehicle
maintenance, care and repair to
help capture a greater share of
unperformed service and parts sales
through the "Be Car Care Aware"
consumer education campaign.
Telematics/the connected car is a
key issue for the association. We
will be working to create an open
technology standard to ensure that
consumers can decide themselves
where the data on their vehicle is
sent. Consumers should have the
right to choose that information on
the vehicle's performance be sent
to independent service and repair
shops and not be limited to the new
car dealership. We see this issue
as the next Right to Repair battle.
Add to this short list those situations
and changes coming out of left field
that we can't even imagine today.
It's going to be a very interesting
year. But then, aren't they all?
Auto Care Association
President & CEO
Table of Contents for the Digital Edition of Auto Care Insider Volume 92
Association News-YANG Connect
Market Intelligence: e-tailing infographic
Inside Technology-social influencer program
Member Profile-Kathleen George
International Focus-looking at Latin America
Government Affairs-advocacy leadership team
Impact Awards-Brandi Gardner
Head of the Class-Olympus Imported Auto Parts Corp.
Market Intelligence-checking in with China
An Industry Treasure-Be Car Care Aware
Auto Care Insider Volume 92