Auto Care Insider Volume 93 - 8

MARKET
INTELLIGENCE
WHAT DO OUR MEMBERS THINK?
Longer lasting vehicles are
Longer lasting vehicles are
THE Auto Care Association first
Average age of vehicles vehicles
Average age of
extending extending the vehicle repair window
the vehicle repair window
released its quarterly Key Issues
4.25
4.25
4.25
4.25
Impact Survey (KIIS) in January 2011.
The purpose of this survey was
to gain a better understanding of
member opinions on 18 key issues
impacting their business. These issues,
identified by the Market Intelligence
Committee, focused on four broad
3.75
3.75
3.75
areas of the business environment 3.75
including: the economy, the consumer,
technology, and DIFM repair outlets.
Members were asked to rate these
18 key issues on a scale from one to
five, with one having the least impact
and five having the greatest impact on
their businesses. During these past 3.25
four
3.25
3.25
3.25
2011 2012 2011 2012 2013 2014
2011 2012 2011 2012 2013 2014
2013 2014
2013 2014
years, Market Intelligence has gathered
feedback from these quarterly surveys,
annualized the results and summarized
their findings in these graphics.
in first and second place are "Average age of vehicles" and "Longer-lasting
vehicles are leading the repair window," which have been most important for
Note: Only the top five issues
the past four years. The "Average age of vehicles" has remained the top choice
are displayed in the graphic.
throughout this survey period, and has increased in importance by 4.2 percent
since 2011 and has been tracked in the Auto Care Factbook for many years.
VEHICLE AGE - The issues

The purpose of this survey was to gain a better understanding
of member opinions on 18 key issues impacting their business.

8

AUTO CARE INSIDER |

VOL. 93



Auto Care Insider Volume 93

Table of Contents for the Digital Edition of Auto Care Insider Volume 93

Auto Care Insider Volume 93 - Intro
Auto Care Insider Volume 93 - Cover1
Auto Care Insider Volume 93 - Cover2
Auto Care Insider Volume 93 - 1
Auto Care Insider Volume 93 - 2
Auto Care Insider Volume 93 - 3
Auto Care Insider Volume 93 - 4
Auto Care Insider Volume 93 - 5
Auto Care Insider Volume 93 - 6
Auto Care Insider Volume 93 - 7
Auto Care Insider Volume 93 - 8
Auto Care Insider Volume 93 - 9
Auto Care Insider Volume 93 - 10
Auto Care Insider Volume 93 - 11
Auto Care Insider Volume 93 - 12
Auto Care Insider Volume 93 - 13
Auto Care Insider Volume 93 - 14
Auto Care Insider Volume 93 - 15
Auto Care Insider Volume 93 - 16
Auto Care Insider Volume 93 - 17
Auto Care Insider Volume 93 - 18
Auto Care Insider Volume 93 - 19
Auto Care Insider Volume 93 - 20
Auto Care Insider Volume 93 - Cover3
Auto Care Insider Volume 93 - Cover4
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