Section VI-Service Market Outlet Performance DISCOUNT STORES/MASS MERCHANDISERS SERVICE MARKET 2006 2013 2014 2015 2016 Product Share.......................6.2%................6.8%................ 6.8%................6.7%................6.6% 2006-2016 2006-2015 2015-2016 Average Annual Growth Rate................2.7%............................3.0%............................0.5% Outlet Share at Mid-Year DISCOUNT STORES/MASS MERCHANDISERS AVERAGE ANNUAL PRODUCT GROWTH 2006-2016 Average Annual Product Growth 2.7% 2.2% Total Service Market Discount Stores/ Mass Merchandisers © 2017 by Lang Marketing Resources, Inc. 87 www.langmarketing.comhttp://www.langmarketing.com