State of the Auto Care Industry Report 2015 - (Page 15)
Motorists are increasingly going online for everything, including their individual auto care needs.
Motorists utilizing online resources have had a widespread impact on the auto care industry.
CASE IN POINT:
Drivers turn to digital in these moments...
STUCK ON THE SIDE
OF THE ROAD
3 out of 5 research resources are digital.
The first thing a driver does
when stuck on the side of the
road is reach for their phone.
38% of drivers use
+98% increase in
a mobile device during
their service experience.
service queries on mobile
devices from 2013-2014.
30% of drivers
research how to DIY.
drivers validate a
professional diagnosis online.
FINDING THE RIGHT
Positive past experience is the #1
deciding factor for where drivers
take vehicles for future service.
+17% increase in drivers posting a
review online from spring 2014-spring 2015.
Source: Google Internal Data and Google-Critical Mix
2015 Service Path to Purchase Study April 2015
STATE OF THE AUTO CARE INDUSTRY 2015
State of the Auto Care Industry Report 2015
Table of Contents for the Digital Edition of State of the Auto Care Industry Report 2015