der Bayerische January/February 2021 - 32

2 0 2 0

B M W

2 2 8

G R A N

C O U P E

(Above) The 228 Gran Coupe reminds me of my 1987 Shelby Lancer.
seat does fold down, it's obvious to
even the casual observer that the 2
Gran Coupe would have larger
market appeal had it been a hatchback.
From the business side, the

32

2 Gran Coupe is BMW's latest
attempt to introduce an " entrylevel " car to the US market. For
some reason, some in the BMW
Marketing department were bothered that BMW did not have a direct

competitor to the Mercedes GLA
and the Audi A3. So, following their
current " we have that too " product
portfolio playbook, the 2 Gran
Coupe was created.
While attracting a cult-like

following, past entry-level BMWs
have not been North American
market successes. The only way to
determine if the 2 Gran Coupe will
succeed is if the BMW faithful drive
it and like it. That being said, if I
found a Certified Pre-Owned
2 Series Gran Coupe at an attractive
price, it could become an ideal
second car.
If you have a chance to participate in an Ultimate Driving
Experience which features the
2 Gran Coupe, please do. Otherwise,
if you're in a position to get a loaner
vehicle when you bring your BMW to
your dealer for service, ask for a
2 Gran Coupe. Then write an article
for our magazine, describing your
experience. It may surprise you all to
learn that the BMW North America
staff does regularly read our publication. Wouldn't you like to take the
time to let those at BMW NA hear
your opinion?

derBayerische


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der Bayerische January/February 2021

Table of Contents for the Digital Edition of der Bayerische January/February 2021

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der Bayerische January/February 2021 - intro
der Bayerische January/February 2021 - No label
der Bayerische January/February 2021 - Cover2
der Bayerische January/February 2021 - 1
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