derBayerische March/April 2022 - 36

2 0 2 2 B M W 3 3 0 e
330e, he immediately challenged me
with questions such as, " What kind of
glove? " and " What fits? "
So, in that spirit, allow me to
elaborate:
The 2022 BMW 330e Fits
Like a Driving Glove. The
" essence " of a 3 Series is its " fun-todrive "
factor. While also subjective,
that term is best described as the
sensation one has when one gets
behind the wheel, steps on the accelerator,
makes that first turn, and
produces an involuntary grin. It's a
vehicle that makes one go " whoa "
every time they get behind the wheel.
It is not a sensation reserved
exclusively for the racetrack. It is the
sensation that makes you want to
always seek the longest, most challenging
or most scenic path to get to
your ultimate destination. You are
one with the vehicle, and you never
get tired when behind the wheel.
In 1987, BMW firmly set the
3 Series benchmark " fun to drive " bar
when they released this commercial:
https://www.youtube.com/watch?v=
GIYY28ZCqgc. This commercial
should remind the BMW enthusiast
of the 3 Series rallying roots - an
activity of which our esteemed
Roundel editor partook during his
years in Alaska. It also serves as the
inflection point for American
performance - changing from the
muscle car, " burns gas, tires, and
oil; ain't no replacement for displacement "
era of performance to a
balanced, " toss-able " , fun-to-drive
vehicle. When discussing the
benchmark 3 Series' driving dynamics,
one may think of the M3
(which we had the fortune to see
during our weeklong evaluation).
However, one should remember that
Klaus Frolich, the former BMW AG
head of product development, considered
the 3 Series to be BMW's
" halo vehicle " . And it was that
perception which drove the development
of the G20 3 Series.
■ BMW finally understands cupholder design.
■ Check out those mpg numbers.
On paper, the " fun-to-drive " formula
seems simple: a stiff yet livable
chassis, rear-wheel drive, 50/50
weight distribution, intuitively
responsive suspension, responsive
and predictable braking and steering,
and great tires. In practice, the formula
has proven to be difficult to
achieve. To this day, all other manufacturers
continue to use the 3 Series
as their compact sport sedan design
and execution benchmark.
As with a great pair of driving
gloves, when one gets behind the
wheel of the 330e, one quickly
adjusts the seat, steering wheel, and
mirrors to the " just right " settings.
Ergonomically designed, all the con36
derBayerische

https://www.youtube.com/watch?v=GIYY28ZCqgc https://www.youtube.com/watch?v=GIYY28ZCqgc

derBayerische March/April 2022

Table of Contents for the Digital Edition of derBayerische March/April 2022

derBayerische March/April 2022 - Intro
derBayerische March/April 2022 - Cover1
derBayerische March/April 2022 - Cover2
derBayerische March/April 2022 - 1
derBayerische March/April 2022 - 2
derBayerische March/April 2022 - 3
derBayerische March/April 2022 - 4
derBayerische March/April 2022 - 5
derBayerische March/April 2022 - 6
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derBayerische March/April 2022 - Cover3
derBayerische March/April 2022 - Cover4
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