NHPCO NewsLine Summer 2019 - 7

Leading person-centered care.
This is not an entirely new
concept. It builds on our
organization's successful 40-year
history. It reflects the legacy of
those who came before us and
many with whom we are still
working today.
Over the past two years, NHPCO
has been developing new
branding to reflect the work of
our organization, the professional
community that we serve, and
the person- and family-centered
care that is at the heart of
hospice and palliative care.
At the Leadership and Advocacy
Conference in Washington, DC, on
April 15, NHPCO President and
CEO Edo Banach unveiled the
organization's new branding and
shared some of the key messaging.
"The fresh design is really an
evolution of NHPCO," said
Banach. "Our new branding was
designed to more accurately
reflect who we are as NHPCO,
what we are doing, and why it
matters."

Trailblazing a PersonCentered Healthcare Model
As the leading organization
representing hospice and
palliative care providers, NHPCO
works to expand access to a
proven person-centered model for
healthcare - one that provides
patients and their loved ones with
comfort, peace, and dignity
during life's most intimate and
vulnerable experiences.

How We Serve and Lead
NHPCO gives ongoing inspiration,
practical guidance, and legislative
representation to hospice and
palliative care providers so they
can enrich experiences for
patients and ease caregiving
responsibilities and emotional
stress for families. By providing
its members with the essential
tools they need to stay current
with leading practices,
understand policy changes, and
improve their quality of care,
NHPCO addresses the challenges
that providers navigate on a daily
basis and offers a wealth of
expert knowledge and step-bystep solutions to fill the gaps.

We serve the field
with a purposeful
agenda and unified
voice to advance an
integrated, personcentered model.
Thousands of healthcare
professionals and volunteers in
the NHPCO community choose to
dedicate themselves to caring for
people with serious and lifelimiting illnesses because they are
skilled in offering compassion and
support, are called to serve the
whole person, and believe in care
without barriers. NHPCO
champions these shared values
and advances the mission-driven,

person-centered and communityoriented model that its members
use.

Our Position: Who We Are
We continue being the nation's
largest membership organization
for providers and professionals
who care for people affected by
serious and life-limiting illness.
With a broad community of
members, we serve the field with
a purposeful agenda and unified
voice to advance an integrated,
person-centered healthcare
model.

Our Purpose: What We Do
NHPCO gives ongoing inspiration,
practical guidance, and legislative
and regulatory representation to
hospice and palliative care
providers to enrich experiences
for people and ease caregiving
responsibilities for families.

Our Promise: Why It Matters
NHPCO is an essential resource
for hospice and palliative care
providers; and works to expand
access to a proven, person- and
family-centered model for
healthcare. NHPCO champions
our shared values and advances
our mission-driven work.
By continually demonstrating
how our integrated philosophy of
care works, and improving on its
efficacy, NHPCO is positioning
the field of hospice and palliative
care to serve as a beacon for

Newsline / Summer 2019

7
NHPCO NewsLine Summer 2019

Table of Contents for the Digital Edition of NHPCO NewsLine Summer 2019
