Hospice Hits Times Square
This Holiday Season!
If you find yourself on New York's 42nd
Street this holiday season, make sure
you stop by Times Square Plaza. You'll
be among the estimated 950,000 people
who pass the CBS Super Screen each
day - but continue on their way with a
better understanding of what "hospice"
means.
Throughout November and December, a
15-second video developed by NHPCO is
appearing on the 520-square-foot Super
Screen, reinforcing the unique benefits
of hospice care:
COMFORT | On Your Terms
COMPASSION | On Your Terms
DIGNITY | On Your Terms
HOSPICE On Your Terms
As Don Schumacher noted in last
month's NewsLine, NHPCO will
continue to feature this messaging in
its communications throughout 2014, as
we celebrate 40 years of hospice care in
America and highlight how the hospice
interdisciplinary model is reshaping
healthcare. Go hospice!
Two stills from the video being
shown on the CBS Super Screen
throughout the holidays.
Short Takes continued on next page
NHPCO NewsLine
25
Table of Contents for the Digital Edition of NHPCO NewsLine December 2013