Independent Banker - April 2020 - 10

CURRENCIES
In This Issue
We also find that having employees
involved in the community, such as
participating in community groups,
helps get the word out. In fact, this
may actually be where we get our
best advertising. "
-Kevin Black, president and CEO of
Heartland Bank
Read more on page 58
A bank of
dog lovers
Mauch Chunk Trust Company's social media is
going to the dogs-its customers' dogs, in fact.
Since October 2018, the $462 million-asset community
bank in Jim Thorpe, Pa., has featured the dogs that
customers bring into branches on its social media pages.
It all started when marketing director Marty McGuire
noticed that both employees and customers were dog
lovers. With their owners' permission, he started posting
photos of the pooches and tagging them #MCTdogs.
When a customer brings in a dog that bank staff haven't
seen before, personal bankers will grab a treat and get the
pooch to pose for their 15 minutes of fame.
It turns out that Mauch Chunk Trust's social media
followers are dog people too, as the photos garner the
highest engagement of any of the community bank's posts.
McGuire says the #MCTdogs photos have become a great
way of putting smiles on customers' faces and deepening
their relationship with the bank.
News
" Mauch Chunk Trust has existed to serve the needs of
our customers since 1902, and we recognize the value of
strong relationships, " says Patrick H. Reilly, president and
CEO. " Many of us at MCT are also dog owners ourselves,
and #MCTdogs has been a fun way to show how MCT
embraces our community banking spirit in welcoming all
customers, human and canine alike. " -Eric Best
10 Q ICBA Independent Banker Q April 2020
ICBA at the White House
by way of Orlando
News
While ICBA president and CEO Rebeca
Romero Rainey stepped out to meet
President Trump on the COVID-19 epidemic, there
was plenty of community banking magic happening
at ICBA LIVE in Orlando, Fla. Find a snapshot
of what went on, from insightful learning labs to
inspiring keynote speakers, in Bulletin Board.
See photos on page 80

Independent Banker - April 2020

Table of Contents for the Digital Edition of Independent Banker - April 2020

Table of Contents
Independent Banker - April 2020 - Intro
Independent Banker - April 2020 - Cover1
Independent Banker - April 2020 - Cover2
Independent Banker - April 2020 - Table of Contents
Independent Banker - April 2020 - 2
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Independent Banker - April 2020 - Cover3
Independent Banker - April 2020 - Cover4
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