CURRENCIES The Ledger How does Gen Z see money? Today, many Gen Zers are reaching the age where they open bank accounts, join the workforce and make big financial decisions. So, how does this new, internet-savvy generation view their personal finances? 1997 The first Gen Z babies are born 2001 The 9/11 attacks devastate the U.S. 2007 U.S. officially enters the Great Recession; Apple releases the first iPhone 2010 Sharing economy pioneer Uber sees its first ride What events shaped Gen Z? 2014 The Affordable Care Act begins to take effect 2015 China becomes the world's largest economy 2008 President George W. Bush signs a $700 billion megabank bailout 2018 U.S. household income reaches pre-recession levels Gen Z's top 4 concerns are financial Gen Z values saving 3 4 in 1 Rising cost of living 2 College affordability 3 Having enough money 4 Affordable healthcare of Gen Zers say saving at their age is extremely or very important 12 Q ICBA Independent Banker Q April 2020 Source: Raddon's 2019 Generation Z: The Touchscreen Generation report, which surveyed Gen Zers ages 16-19