Independent Banker - April 2020 - 74

CONNECTIONS
Jack Barrett
(pictured)
credits the " First
Citrus Way " of
empowering
staff for the
community
bank's success.
that's how you go and grow. " The second piece behind First
Citrus Bank's success is its credo. Formed by community
bank leadership a year after they established the bank, the
credo-a brief summation of the bank's vision, values and
staff etiquette-is designed to guide associates to live as better
community bankers.
The community bank recently doubled down on the concept,
investing hundreds of hours of planning time to revise
the credo and create Credo 2.0. The process has so far
resulted in a set of 28 easy-to-follow fundamentals, which
serve as adages for how First Citrus Bank associates should
conduct themselves. It includes a ritual to start any meeting
of two or more First Citrus Bank associates with a brief discussion
on the fundamental of the week.
Barrett says the bank is embedding these " timeless " values
into day-to-day work life.
" We wanted to chisel out what our core values were, " he
3 First Citrus Bank fundamentals
Associates at First Citrus Bank in Tampa, Fla., try to
follow 28 edicts that are central to the community
bank's identity. Here are a few to follow:
Listen generously to understand. Listening
is more than simply not speaking. Be present
and engaged. Quiet the noise in your mind and let go
of the need to immediately respond. Create space
for others to express themselves without judgment.
Listen with care and empathy. Above all, listen
to understand.
#3
74 Q ICBA Independent Banker Q April 2020
#14
Take pride in your work and our
company. Being a community banker is
not just a job, it's a calling. Embrace the honor to
serve and positively impact associates, clients and
our community. Your passion and can-do attitude will
be contagious. Walk it, talk it, live it!
#28
Always be green and growing. Selfdevelopment
is driven by you. Go for it,
and enjoy the journey.
says. " These are all non-industry-specifi c behaviors that
help us elevate our game internally as professional bankers
in creating those [positive] experiences for clients. "
Take, for example, Fundamental No. 25: " Practice faceto-face
problem-solving. " Why? Because trying to defuse an
issue over email creates room for misunderstandings, Barrett
believes. " It seems like a little thing, but [talking face to
face] is a big, big thing in real life that's totally undervalued,
in my opinion, " he adds.
Fundamental No. 1 is " Do the right thing always. " According
to Barrett, this emphasis on ethics has been the
backbone of First Citrus Bank from the beginning.
" We're bringing in more heart and spirit and passion and
correct values in conjunction with our upside-down org
chart, " Barrett says. " That's the secret sauce. "
Eric Best is deputy editor of Independent Banker.

Independent Banker - April 2020

Table of Contents for the Digital Edition of Independent Banker - April 2020

Table of Contents
Independent Banker - April 2020 - Intro
Independent Banker - April 2020 - Cover1
Independent Banker - April 2020 - Cover2
Independent Banker - April 2020 - Table of Contents
Independent Banker - April 2020 - 2
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Independent Banker - April 2020 - Cover3
Independent Banker - April 2020 - Cover4
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