Independent Banker - April 2022 - 22

PORTFOLIO
One Community
Bank's 30-year
relationship with AllColor
Powder Coating
is carried on by banker
Steven Erickson (left)
and Dan Anderson.
◎FOCUS SMALL BUSINESS
Fostering small
business success
Whether achieved by internal or external resources, community banks
provide valuable support for small businesses. Here, bankers share how
they build and maintain long-standing partnerships with their business
customers. By William Atkinson
The Community Bank focuses on
the whole picture of a business-past,
present and future-rather than just
the transaction. " It happens multiple
times a year when customers of
other banks come to us to discuss a
transaction they need, " says Allen.
" They just aren't getting what they
think they deserve, or they feel they are
not being well taken care of. "
Once it clicks for the business that
The Community Bank is all in on
helping it achieve its goals, the owners
y providing " bonus " services to
small businesses, such as startup
loan programs and referral services,
community banks prove themselves
to be reliable financial partners, with
mutually beneficial results.
To achieve this, community banks
use a number of strategies. Some rely
primarily on their own staff expertise.
Others rely on community resources.
Others still rely on a combination.
One community bank relying on its
B
internal talent is $596 million-asset The
Community Bank in Zanesville, Ohio.
" In many ways, we have always operated
with the initiative to become a true
advisor to our customers, but in the last
few years, it has become a strategic focus
to function this way on a daily basis, "
says Joe Allen, senior vice president/
central market leader. " Not only does
it help out our customers; it helps our
bank grow, and thus the community as a
whole becomes stronger. "
experience " a release of pressure. "
" They can go ahead and operate and
know that our bank is behind them, "
Allen says. " There have been so many
times when a noncustomer comes to
us with a transaction request, and the
result is a complete 180 from where
they first wanted to go. They become a
loyal customer of our bank, because we
showed them a better path. "
Pooling resources
For $75 million-asset Community
Bank Owatonna in Owatonna, Minn.,
providing business consulting and
22 Q ICBA Independent Banker Q April 2022
Photo: Sharon Vanorny

Independent Banker - April 2022

Table of Contents for the Digital Edition of Independent Banker - April 2022

Table of Contents
Independent Banker - April 2022 - Intro
Independent Banker - April 2022 - Cover1
Independent Banker - April 2022 - Cover2
Independent Banker - April 2022 - Table of Contents
Independent Banker - April 2022 - 2
Independent Banker - April 2022 - 3
Independent Banker - April 2022 - 4
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Independent Banker - April 2022 - Cover3
Independent Banker - April 2022 - Cover4
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