Independent Banker - April 2024 - 50

Donaldson, who took the post in August 2022, sees the
big-picture upsides that a strong culture can produce.
" With employees [having] the same goal, same mission,
same core values, the customers will feel it, the employees
will feel it and the shareholders will feel it in performance, "
he says.
Companies that create appealing
cultures see financial rewards.
The journey he's on is neither easy nor solitary. He says
he doesn't " own " culture. " It will take all of us to make this
happen, " Donaldson says. " It will take leadership from the
very highest all the way down to embody this, so that it
becomes a reality. "
82%
of U.S. professionals say it's
important to work for a company
in which the culture and values
are aligned with their own.
Among his fellow ambassadors are 30 volunteers from
various departments across four states who applied to
serve as " culture
leaders. " They
work with their
area's bank
Johnny
94%
of CEOs say focusing on
culture has significantly
improved or somewhat
improved retention rates.
officers to create
initiatives
that reinforce
BankPlus's core
values, which
include integrity,
service and
innovation. It's a
model Donaldson
learned about
from a partner
he's working
with, a restaurant
chain that's
celebrated for its
service culture.
Over the next
year or so, all
employees will
go through a
two-day culture training facilitated by an outside company.
And new hires get an early taste of the community bank's
values, mission and vision when Donaldson pops into their
onboarding sessions.
A VOICE FOR CULTURAL ALIGNMENT
84%
of CEOs say focusing on culture
has significantly improved
or somewhat improved
financial performance.
Sources: SHRM Research, Gallup, Heidrick & Struggles
50 // ICBA Independent Banker // April 2024
Donaldson also keeps culture top of mind at executive
meetings. " He puts that culture umbrella over all the
decisions we make, " says Rob Armour, EVP and chief
marketing and product development officer at BankPlus.
He adds that Donaldson's culture initiatives proved
beneficial when the bank brought in consultants to find
efficiencies and cost savings.
" Because we had embraced and articulated the culture
to each other, we were able to handle that process much
more easily and efficiently, " Armour says. " So there was a
dollar sign there that was quantifiable that we've seen, and
Donaldson
(left)
and Rob
Armour
(right)

Independent Banker - April 2024

Table of Contents for the Digital Edition of Independent Banker - April 2024

Contents
Independent Banker - April 2024 - Cover1
Independent Banker - April 2024 - Cover2
Independent Banker - April 2024 - Contents
Independent Banker - April 2024 - 2
Independent Banker - April 2024 - 3
Independent Banker - April 2024 - 4
Independent Banker - April 2024 - 5
Independent Banker - April 2024 - 6
Independent Banker - April 2024 - 7
Independent Banker - April 2024 - 8
Independent Banker - April 2024 - 9
Independent Banker - April 2024 - 10
Independent Banker - April 2024 - 11
Independent Banker - April 2024 - 12
Independent Banker - April 2024 - 13
Independent Banker - April 2024 - 14
Independent Banker - April 2024 - 15
Independent Banker - April 2024 - 16
Independent Banker - April 2024 - 17
Independent Banker - April 2024 - 18
Independent Banker - April 2024 - 19
Independent Banker - April 2024 - 20
Independent Banker - April 2024 - 21
Independent Banker - April 2024 - 22
Independent Banker - April 2024 - 23
Independent Banker - April 2024 - 24
Independent Banker - April 2024 - 25
Independent Banker - April 2024 - 26
Independent Banker - April 2024 - 27
Independent Banker - April 2024 - 28
Independent Banker - April 2024 - 29
Independent Banker - April 2024 - 30
Independent Banker - April 2024 - 31
Independent Banker - April 2024 - 32
Independent Banker - April 2024 - 33
Independent Banker - April 2024 - 34
Independent Banker - April 2024 - 35
Independent Banker - April 2024 - 36
Independent Banker - April 2024 - 37
Independent Banker - April 2024 - 38
Independent Banker - April 2024 - 39
Independent Banker - April 2024 - 40
Independent Banker - April 2024 - 41
Independent Banker - April 2024 - 42
Independent Banker - April 2024 - 43
Independent Banker - April 2024 - 44
Independent Banker - April 2024 - 45
Independent Banker - April 2024 - 46
Independent Banker - April 2024 - 47
Independent Banker - April 2024 - 48
Independent Banker - April 2024 - 49
Independent Banker - April 2024 - 50
Independent Banker - April 2024 - 51
Independent Banker - April 2024 - 52
Independent Banker - April 2024 - 53
Independent Banker - April 2024 - 54
Independent Banker - April 2024 - 55
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Independent Banker - April 2024 - 73
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Independent Banker - April 2024 - 76
Independent Banker - April 2024 - Cover3
Independent Banker - April 2024 - Cover4
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