Independent Banker - August 2018 - 46

Most Innovative Banks
Kevin Yepsen
Marketing
First Community Bank
and Trust, Beecher, Ill.
Assets: $145 million
Cross-promotion
for the win-win
E
arly this year, 102-year-old First Community Bank and Trust
began a new marketing approach: It expanded both its
community content and social media channels to increase
customer engagement. Today, the community bank's Facebook
page is touting its newly designed website, along with promoting
the Chamber of Commerce's garage sale. When one post for
a high school blood drive got 1,400 views in the small town of
Beecher, Ill., CEO Greg Ohlendorf thought the fresh combination
was on the right track.
" We've always cross-promoted for community groups who
lack resources, but in the social media space, it made sense to
share content from our friends along with our own content, " he
says. " It reflects our place in the community as more than just a
financial institution. "
Ohlendorf says First Community Bank and Trust first used
Facebook and then expanded to
Twitter and LinkedIn. " Now, we have
a calendar of community events and
our own messages to blend together, "
he says. " We've found the spread we
get is really strong, especially in the
content that isn't bank content.
" The mix is making a real impact
in the number of folks who are
interacting with us. "
-Susan Thomas Springer
46 Q ICBA Independent Banker Q August 2018
By the numbers
3 of 5
Community State Bank
branches that have solar power
80%
Percentage of total power
these branches get from solar
80%
Energy savings these
branches have achieved using
solar power
155
Individual property owners in
the area committed to using
solar power with the bank's
encouragement
2.4 megawatts
Estimated power that these 155
installations will generate
$2.5 million
Estimated savings on energy
costs for these 155 properties
over the next 12 years
Photo: Andrea Godfrey

Independent Banker - August 2018

Table of Contents for the Digital Edition of Independent Banker - August 2018

Table of Contents
Independent Banker - August 2018 - Intro
Independent Banker - August 2018 - Cover1
Independent Banker - August 2018 - Cover2
Independent Banker - August 2018 - Table of Contents
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Independent Banker - August 2018 - Cover3
Independent Banker - August 2018 - Cover4
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