Independent Banker - August 2018 - 48

Customer
Experience
Quontic Bank, Astoria, N.Y.
Assets: $365 million
Creating a seamless customer
experience (and asking customers to share it)
D
Drew Sandholm
rew Sandholm, vice president of marketing at
Quontic Bank, off ers his perspectives on winning
customers and keeping them loyal.
Digital is the great equalizer. We don't have the scale
of physical locations, but we can have the best digital
product. You have to be looking for ways in which you
can compete, add value, make banking easy and make the
mortgage process hassle-free.
We'll soon offer Zelle, which will allow us to
benefit from a huge brand. More people are becoming
familiar with Zelle through its massive ad buys, and we
benefi t from that when we talk about our bank. There's
great convenience through Zelle, as well as being able to
off er a digital product that you fi nd at the biggest banks
in the country.
It's really important that community banks are
asking for reviews. Most people decide where to spend
their money, but also where to put their money, based on
reviews. So, they'll look you up. They'll see what other
people are saying about you. At Quontic Bank, we are
creating a culture of celebration whenever we have a fi vestar
review. Banks don't want to miss the boat on that.
Community banks are doing really great work, and it's
important the world knows about it. -Colleen Morrison
Super ID
North American Banking
Company,
Roseville, Minn.
Assets: $500 million
Super security
N
orth American Banking
Company's Super
ID, developed by
Tascet, protects customers
from identity fraud by using
cameras and fingerprint
scanners. The bank collects
an individual account
signatory's name, address,
date of birth, country of birth
48 Q ICBA Independent Banker Q August 2018
Super ID
protects
against
identity fraud.
" With record levels of identity
fraud and data breaches, it's
become clear that we need to
do more to protect the identity
and privacy of our customers. "
-Michael Bilski,
CEO and co-founder of
North American Banking Company
and gender, along with a " faceproof "
and two " fingerproofs. " The bank then
uses the digital proofs to confirm the
customer's identity anytime they want
to access their account or conduct a
transaction.
-Beth Mattson-Teig
Read about the ExCheq p2p app, another North
American Banking Company innovation, in the
May 2018 issue of Independent Banker.

Independent Banker - August 2018

Table of Contents for the Digital Edition of Independent Banker - August 2018

Table of Contents
Independent Banker - August 2018 - Intro
Independent Banker - August 2018 - Cover1
Independent Banker - August 2018 - Cover2
Independent Banker - August 2018 - Table of Contents
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Independent Banker - August 2018 - Cover3
Independent Banker - August 2018 - Cover4
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