Independent Banker - August 2018 - 55
Recruitment
Success Bank,
Bloomfield, Iowa
Assets: $190 million
Desired skills include:
love of community
A
t Success Bank, new employees rarely come from
job ads. Instead, this Iowa community bank seeks
people from diverse backgrounds with strong skills
who are passionate about their community. They've turned
a fertilizer applicator into an ag lender, a mail carrier into a
teller and a mechanic into a consumer loan offi cer.
" You can teach banking and regulations, but you can't
as easily teach ag experience, love for the community or
the relationships new employees bring to the table, " says
Alexis Henderson, vice president of marketing.
Bloomfi eld, Iowa, is a small town of just over 2,600
people. Managers therefore often recruit candidates
through community connections. They don't require
specifi c job experience or college degrees. They may even
bring new hires onboard before a job description is fully
defi ned. Employees learn the industry by shadowing their
new colleagues, including tellers, personal bankers and
lenders. As employees' talents grow, the community bank
gives them new opportunities.
Success Bank pays at the top of its market to discourage
future leaders from being lured away. Henderson says
most of the bank's 32 employees have worked there for
more than 10 years, with some employed for 55 years.
" You're giving a chance to someone for a role they might
not have thought they were qualifi ed for, " she says. " It
certainly builds loyalty. We have a high retention rate. "
By hiring people from nontraditional employment
backgrounds, Success Bank benefi ts from fresh ideas and
perspectives. Its approach also promotes outstanding
customer service: Many new hires grew up on family
farms, so they speak the language of agriculture and are
already connected to that community.
" Finances are a confi dential matter, " says Henderson,
" so if they already know they can trust you from a previous
business experience, then it's a lot easier than introducing
a new lender. "
-Susan Thomas Springer
independentbanker.org Q 55
http://www.independentbanker.org
Independent Banker - August 2018
Table of Contents for the Digital Edition of Independent Banker - August 2018
Table of Contents
Independent Banker - August 2018 - Intro
Independent Banker - August 2018 - Cover1
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