Independent Banker - August 2018 - 76

PREFERRED PERSPECTIVES
Out PACE your competition
A
s a leading fi ntech provider, FIS is
celebrating our 50-year anniversary
serving the fi nancial services industry.
When I refl ect on how much has changed in
both fi nance and technology over the last
several years, I marvel at how much of FIS' story
has been shaped by our strong and lasting
relationships with community banks. In fact, as
a result of our partnership with ICBA and ICBA
Bancard-an alliance that has lasted 32-plus
years-I'm proud to say that FIS currently does
business with more than 1,800 community
banks, and more than 3,000 credit unions.
Thanks to these partnerships, FIS can confi dently
say that we are a premier provider to community
fi nancial institutions.
More than four years ago, as part of our
continued commitment to supporting our
community bank clients, we embarked on
the fi rst iteration of our now-annual PACE
(Performance Against Customer Expectations)
research. One of our primary objectives in
conducting this research is to better understand
how consumers, small to midsize businesses
(SMBs) and commercial clients perceive the
relationship with their primary fi nancial
institution, as well as their experiences with
other providers they rely on for fi nancial services.
I'm pleased to share a number of encouraging
statistics FIS' 2018 PACE report revealed about
customers' experiences with community banks.
As an ICBA Preferred Service Provider, FIS looks
forward to helping our community banks
achieve many more future wins.
Service never goes out of style
Among the SMB customers surveyed in our PACE
report, 97 percent of those with a community
bank relationship had no plans to switch
banks, thanks primarily to the personalized
service they receive. We all know the world
has steadily moved towards one driven by
technology and digital engagement. I'm
proud that our community bank partners have
successfully navigated the changes and found
a way to uphold the personalized services that
contribute to true trust and loyalty-even in
an environment where face-to-face banking
interactions are fewer and farther between.
In fact, for the fi rst time, our 2018 PACE survey
also asked bank executives to rank their
perceived importance of nine key attributes
relative to their commercial customers, and
to score their bank's performance in those

Independent Banker - August 2018

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Table of Contents
Independent Banker - August 2018 - Intro
Independent Banker - August 2018 - Cover1
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Independent Banker - August 2018 - Table of Contents
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Independent Banker - August 2018 - Cover3
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