Independent Banker - August 2021 - 18

EXPERTS
Game-changing industry
insights for community bankers
Questions to ask
when investing in
marketing solutions
It can be overwhelming to select the
right marketing tools for your bank.
You may have numerous pain points to
solve - from achieving new customer
growth, to improving onboarding, to
measuring what's working. So how do
you prioritize pain points and determine
which solution is worth the investment?
Here are some helpful considerations
when investing in solutions for your
bank:
1. Be clear and specific about the pain
points to be solved
Fintel
2. Verify that the solution is built to
support financial brands, including
compliance needs
3. Ensure you have the resources to
make the investment a success
4. Know how the solution will help
measure the ROI of your investment
5. Understand the commitment it will
take to achieve your goal(s)
At Fintel Connect, we understand the
challenges that banks face and take a
partnership approach to ensure you
have the knowledge and support you
need to achieve your marketing goals.
Contact me or visit
fintelconnect.com/brands/
to learn how we help banks
achieve cost-effective growth.
" Employees will quickly change companies for
a small raise [but] will think twice if they know
they are losing certain benefits ... if the other
organization does not offer them. "
-VALERIE UTSEY, ICBA
and cats is between $800 and $1,500.
Bank of Clarke County's employees
elect to have pet insurance " because
they believe their pets are members
of their family and they want to make
sure they can pay any potential costs
that may be associated with them, "
Crosen says.
4. Giving back
Alpine Bank offers employees 24
hours of volunteer time annually " to
make a difference " at their favorite
nonprofit or school. The community
bank is also willing to pay their
dues for local civic organizations to
encourage participation.
Nicky Senyard, CEO and Founder
nicky@fintelconnect.com
(604) 566-8020
FNB Community Bank offers casual
Fridays, where staff may wear jeans if
they donate $1 a week to a community
programs fund. The bank uses the
funds to make donations to various
organizations, such as the American
Cancer Society, and charitable and
community events. It also offers paid
time off to employees who participate
in its community volunteer program.
Whoever has the most volunteer
hours in a given year receives FNB's
Volunteer of the Year award and three
additional days of paid time off.
Bank of Clarke County and TFNB
both encourage employees to be
involved within their foundations,
and the banks also financially support
employees' favorite charities.
5. FSAs and HSAs
The Bank of Clarke County offers
health savings accounts (HSAs) in
conjunction with high-deductible
health insurance plans, " letting
the employees be in control of the
insurance coverage that is the most
suitable for them, " Crosen says. The
bank contributes money to the HSA to
help them meet their deductibles.
" We also offer FSAs [flexible
spending accounts], as each
employee's situation is different. Some
of them have medical expenses, while
others might have dependent care
needs with associated costs, " she adds.
TFNB offers both. " In today's
competitive environment, giving
employees more options on possible
ways they can have tax savings is
important, " Lavender says.
6. Employee assistance programs
Employee assistance programs, or
EAPs, provide counseling and other
assistance and are designed to help
employers reduce absenteeism,
workers' compensation claims,
healthcare costs, accidents and
grievances, according to the Society
for Human Resource Management.
EAPs can also help employers
address safety and security issues,
improve employee productivity and
engagement, and reduce costs related
to employee turnover.
http://www.fintelconnect.com/brands/
Independent Banker - August 2021

Table of Contents for the Digital Edition of Independent Banker - August 2021
