Independent Banker - August 2021 - 27

understanding where a user is when
they are logging into mobile banking,
and tying that in with the weather,
and tying that in with their location;
are they exercising or sitting on
their couch? "
SBA loans make
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3. Explore enterprise-wide analysis.
Community banks are often strapped
with trying to cull data sources from
disparate systems. If that data could
be integrated and then evaluated as
a whole, it would produce a deeper
picture of clients and their activities.
In short, this cross-functional data
dive can help banks amplify the power
of relationship banking.
" If I'm a lender and I have a
commercial real estate customer,
wouldn't it be great to know by
looking at [data] that they've also done
a secondary market mortgage with us?
Just to have a conversation with them
so they know you know who they are, "
Snyder says. " All of that goes toward
developing your product strategy
around the data that you have and
around the customer segmentation
that you're trying to attract. "
An opportunity to get ahead
As digital transformation continues, a
customer's data footprint will become
increasingly important for community
banks if they are to continue to deliver
the personal service for which they are
known. Much of the needed information
exists within the banking environment
today. The trick to expanding your
profitability is to know how to tap
into it.
" It's very important for community
banks to be more competitive from a
data perspective, " Singh says. " How well
we utilize data will define our future.
Strategically, I think community banks
can be way ahead of the competition. " ƒ
Colleen Morrison is a writer in Maryland.
Holt
meyer
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Independent Banker - August 2021

Table of Contents for the Digital Edition of Independent Banker - August 2021

Table of Contents
Independent Banker - August 2021 - Intro
Independent Banker - August 2021 - Cover1
Independent Banker - August 2021 - Cover2
Independent Banker - August 2021 - Table of Contents
Independent Banker - August 2021 - 2
Independent Banker - August 2021 - 3
Independent Banker - August 2021 - 4
Independent Banker - August 2021 - 5
Independent Banker - August 2021 - 6
Independent Banker - August 2021 - 7
Independent Banker - August 2021 - 8
Independent Banker - August 2021 - 9
Independent Banker - August 2021 - 10
Independent Banker - August 2021 - 11
Independent Banker - August 2021 - 12
Independent Banker - August 2021 - 13
Independent Banker - August 2021 - 14
Independent Banker - August 2021 - 15
Independent Banker - August 2021 - 16
Independent Banker - August 2021 - 17
Independent Banker - August 2021 - 18
Independent Banker - August 2021 - 19
Independent Banker - August 2021 - 20
Independent Banker - August 2021 - 21
Independent Banker - August 2021 - 22
Independent Banker - August 2021 - 23
Independent Banker - August 2021 - 24
Independent Banker - August 2021 - 25
Independent Banker - August 2021 - 26
Independent Banker - August 2021 - 27
Independent Banker - August 2021 - 28
Independent Banker - August 2021 - 29
Independent Banker - August 2021 - 30
Independent Banker - August 2021 - 31
Independent Banker - August 2021 - 32
Independent Banker - August 2021 - 33
Independent Banker - August 2021 - 34
Independent Banker - August 2021 - 35
Independent Banker - August 2021 - 36
Independent Banker - August 2021 - 37
Independent Banker - August 2021 - 38
Independent Banker - August 2021 - 39
Independent Banker - August 2021 - 40
Independent Banker - August 2021 - 41
Independent Banker - August 2021 - 42
Independent Banker - August 2021 - 43
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Independent Banker - August 2021 - 45
Independent Banker - August 2021 - 46
Independent Banker - August 2021 - 47
Independent Banker - August 2021 - 48
Independent Banker - August 2021 - 49
Independent Banker - August 2021 - 50
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Independent Banker - August 2021 - 53
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Independent Banker - August 2021 - Cover3
Independent Banker - August 2021 - Cover4
https://www.nxtbook.com/mspc/independentbanker/october2024
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https://www.nxtbook.com/mspc/independentbanker/december2023
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https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
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