Independent Banker - December 2017 - 13

Coming soon:
Explainer: Profi tStars' performance-boosting
software
2018 State of
Community
Banking Survey
results
Independent Banker is currently
tabulating the results of its 2018
State of Community Banking Survey.
The survey asked ICBA members to
weigh in on current opportunities, challenges
and activities at their community
banks. The goal is to take the
pulse of the industry, from new
tech investments to mergers
and acquisitions, revenue
streams, competition and
more. The results will be
unveiled in next month's
issue of Independent Banker.
Shanon McLachlan is senior managing
director of the Performance Suite
Group at Profi tStars, a Jack Henry
Company. Here, McLachlan
describes the benefi ts of his group's
profi t-enhancing software for
ICBA members.
Q:
How does the Performance Suite
Group work?
ICBA Community
Banking LIVE 2018
lands trailblazing
keynote speakers
When community bankers from across the
country converge on Las Vegas for ICBA
Community Banking LIVE 2018, they'll
be treated to an exceptional lineup
of general session speakers. Among
them is Gretchen Carlson, former FOX
News anchor and champion for women's
empowerment and workplace equality,
who TIME Magazine named one of its 100
Most Infl uential People of 2017. Another
speaker is civic engineer and author
Robbie Bach, who spent 22 years at
Microsoft in marketing, management
and leadership roles, including spearheading
the creation and development
of the Xbox video game series. This
year's convention runs March 13-17.
To register, go to icba.org.
______
independentbanker.org ICBA Independent Banker 13
Shanon McLachlan: We've brought a group
of independent, stand-alone fi nancial performance
management products together into
one platform. It allows you to have one place to
manage your data, users, assumptions, rates and
calculations. Before, if you had products that did
profi tability and pricing separately, you really
didn't know the outcome. But because we've
integrated them, they automatically infl uence
each other. So, when we have Current Expected
Credit Loss (CECL) on and we've got pricing
on, the risk associated with CECL can infl uence
the pricing of the next instrument for a given
customer and allow the institutions to maintain
their profi t margins.
Q:
Gretchen Carlson
Q:
Robbie Bach
Are there additional benefits?
McLachlan: I think so. In typical
institutions, 90 percent of your profi t is coming
from 20 percent of your customer base. So we
want to be able to tell [institution leaders],
" Here are your most profi table clients. " It allows
them to use our information to infl uence their
policy, their practice, and help to drive customer
awareness and customer service.
What is your favorite thing about
this software?
McLachlan: It's the ability to choose the
capabilities that I want to use. I can use it like
building blocks. So if I know over time these
are all the things that I'm going to want to do
but either because of budget or resources or
just because I can only consume so many new
capabilities at once, I can put a strategy together
that allows me to add capabilities of the suite at
the appropriate time for my institution.
-Jolene Johnson
http://www.icba.org http://www.independentbanker.org
Independent Banker - December 2017

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