Independent Banker - December 2017 - 20

With Interest
Social skills-Cheryl Tanenbaum's embrace of social media has played no small part in Intracoastal Bank's success since its 2008 founding.
our reputation and get our name
out there. "
Almost 10 years later, Intracoastal
is a $314 million-asset community
bank that offers everything the big
banks offer, including checking, saving
and money market accounts, plus
IRAs and HSAs. " On the lending side,
we do a lot of commercial lending;
that's our main niche, " says Tanenbaum,
who is the bank's senior vice
president and chief financial officer.
Intracoastal has also established a
good reputation in the community.
" We built our bank by referrals and by
providing great customer service and
products, " she says.
To help spread the word, Intracoastal
uses social media-and lots
of it. When other banks steered clear
of the likes of Facebook, Twitter,
YouTube, LinkedIn, Pinterest and
Yelp, Tanenbaum took advantage of
these avenues. " I put us on Facebook
because we didn't have money to
pay for advertising, " she explains. " I
thought that Facebook is a great way
to get your name out there, and you
don't have to pay for it. "
In fact, she was so far ahead of the
Facebook curve that she had to teach
an FDIC examiner about it. " When
I first started doing [Facebook], the
FDIC was here examining us, and
[the examiner] didn't know what
Facebook was. At the time, they
weren't doing exams that included
social media, so I had to explain it all
to her and teach her. "
Though a social
media presence
is now commonplace
among most
community banks,
Tanenbaum works
to stay a step ahead.
For example, she
personally has
around 980 Twitter
followers and writes
a monthly blog post,
which she's been
doing since 2012.
20 ICBA Independent Banker December 2017
Topics have included everything
from cybersecurity to paying off
credit card debt. Customers who
visit Intracoastal's website will find a
Community News page that features
YouTube videos of two bank employees
discussing new products and
services, as well as footage of various
community events. The page also
shines a spotlight on local businesses
and bank personnel. And it's the

Independent Banker - December 2017

Table of Contents for the Digital Edition of Independent Banker - December 2017

Table of Contents
Independent Banker - December 2017 - Intro
Independent Banker - December 2017 - Cover1
Independent Banker - December 2017 - Cover2
Independent Banker - December 2017 - Table of Contents
Independent Banker - December 2017 - 2
Independent Banker - December 2017 - 3
Independent Banker - December 2017 - 4
Independent Banker - December 2017 - 5
Independent Banker - December 2017 - 6
Independent Banker - December 2017 - 7
Independent Banker - December 2017 - 8
Independent Banker - December 2017 - 9
Independent Banker - December 2017 - 10
Independent Banker - December 2017 - 11
Independent Banker - December 2017 - 12
Independent Banker - December 2017 - 13
Independent Banker - December 2017 - 14
Independent Banker - December 2017 - 15
Independent Banker - December 2017 - 16
Independent Banker - December 2017 - 17
Independent Banker - December 2017 - 18
Independent Banker - December 2017 - 19
Independent Banker - December 2017 - 20
Independent Banker - December 2017 - 21
Independent Banker - December 2017 - 22
Independent Banker - December 2017 - 23
Independent Banker - December 2017 - 24
Independent Banker - December 2017 - 25
Independent Banker - December 2017 - 26
Independent Banker - December 2017 - 27
Independent Banker - December 2017 - 28
Independent Banker - December 2017 - 29
Independent Banker - December 2017 - 30
Independent Banker - December 2017 - 31
Independent Banker - December 2017 - 32
Independent Banker - December 2017 - 33
Independent Banker - December 2017 - 34
Independent Banker - December 2017 - 35
Independent Banker - December 2017 - 36
Independent Banker - December 2017 - 37
Independent Banker - December 2017 - 38
Independent Banker - December 2017 - 39
Independent Banker - December 2017 - 40
Independent Banker - December 2017 - 41
Independent Banker - December 2017 - 42
Independent Banker - December 2017 - 43
Independent Banker - December 2017 - 44
Independent Banker - December 2017 - 45
Independent Banker - December 2017 - 46
Independent Banker - December 2017 - 47
Independent Banker - December 2017 - 48
Independent Banker - December 2017 - 49
Independent Banker - December 2017 - 50
Independent Banker - December 2017 - 51
Independent Banker - December 2017 - 52
Independent Banker - December 2017 - 53
Independent Banker - December 2017 - 54
Independent Banker - December 2017 - 55
Independent Banker - December 2017 - 56
Independent Banker - December 2017 - 57
Independent Banker - December 2017 - 58
Independent Banker - December 2017 - 59
Independent Banker - December 2017 - 60
Independent Banker - December 2017 - 61
Independent Banker - December 2017 - 62
Independent Banker - December 2017 - 63
Independent Banker - December 2017 - 64
Independent Banker - December 2017 - 65
Independent Banker - December 2017 - 66
Independent Banker - December 2017 - 67
Independent Banker - December 2017 - 68
Independent Banker - December 2017 - 69
Independent Banker - December 2017 - 70
Independent Banker - December 2017 - 71
Independent Banker - December 2017 - 72
Independent Banker - December 2017 - 73
Independent Banker - December 2017 - 74
Independent Banker - December 2017 - 75
Independent Banker - December 2017 - 76
Independent Banker - December 2017 - Cover3
Independent Banker - December 2017 - Cover4
https://www.nxtbook.com/mspc/independentbanker/october2024
https://www.nxtbook.com/mspc/independentbanker/september2024
https://www.nxtbook.com/mspc/independentbanker/august2024
https://www.nxtbook.com/mspc/independentbanker/july2024
https://www.nxtbook.com/mspc/independentbanker/june2024
https://www.nxtbook.com/mspc/independentbanker/may2024
https://www.nxtbook.com/mspc/independentbanker/april2024
https://www.nxtbook.com/mspc/independentbanker/march2024
https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
https://www.nxtbook.com/mspc/independentbanker/february2023
https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
https://www.nxtbook.com/mspc/independentbanker/june2022
https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
https://www.nxtbook.com/mspc/independentbanker/march2022
https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
https://www.nxtbookmedia.com