Independent Banker - December 2017 - 38

a " banker " -an idea he credits to a speaker at an ICBA
event two years ago.
Palmer's passion for local banking has helped Pioneer
boost its customer base. What started eight years ago as
a direct-mail marketing campaign to show the value of
banking locally has resulted in a fivefold increase in checking
accounts. " When
we talk to people who
bank with us, they say
it's because we're local,
we know our customers
by name, and we go out
of our way to do things
well, " he explains.
Although New Mex " At
Pioneer, we can
do a lot of things
those big banks
can't do, because
we're boots on
the ground in
our communities. "
-CHRISTOPHER PALMER,
PIONEER BANK
ico is renowned for its
natural beauty, Palmer
notes that his state has
a net population exodus.
He therefore ties
Pioneer Bank's mission
to the larger issue of the fate of his state. By lending money
to small businesses and startups outside the oil and gas
industry, his bank is contributing to the health of the state
economy. " At Pioneer, " he concludes, " we can do a lot of
things those big banks can't do, because we're boots on the
ground in our communities. "
Elizabeth Judd is a freelance writer in Maryland.
Industry advocate-Pioneer Bank president and COO Christopher Palmer
lives his mission to preserve the community bank industry by supporting his employees
and volunteering for local events and organizations. Above: Palmer delivers a presentation
during Chaves County's Character Counts! week, which honors outstanding citizens. Below:
Palmer meets with employees during the bank's weekly business meeting.
38 ICBA Independent Banker December 2017

Independent Banker - December 2017

Table of Contents for the Digital Edition of Independent Banker - December 2017

Table of Contents
Independent Banker - December 2017 - Intro
Independent Banker - December 2017 - Cover1
Independent Banker - December 2017 - Cover2
Independent Banker - December 2017 - Table of Contents
Independent Banker - December 2017 - 2
Independent Banker - December 2017 - 3
Independent Banker - December 2017 - 4
Independent Banker - December 2017 - 5
Independent Banker - December 2017 - 6
Independent Banker - December 2017 - 7
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Independent Banker - December 2017 - 38
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Independent Banker - December 2017 - Cover3
Independent Banker - December 2017 - Cover4
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