Independent Banker - December 2017 - 45

sometimes lead to a discount on the
rate, Tucker says.
" We want them to know that community
banking is an important part
of lifelong learning, " says Tucker,
who oversees fi nancial literacy programs
for people of all ages. " When
it's time to get their fi rst checking
account, save for college, talk about
student loans or get a fi rst job, and
they need to decide how much to
save, spend, give and invest, we don't
want them to be Googling that stuff.
We want them to come in and have
a conversation. "
Learning opportunities
Monroe Bank & Trust also provides
project-based learning. For elementary
school classrooms, it offers a
10-week, choose-your-own-adventure
lemonade stand project. Each week,
students make decisions about the
business and discover how those
choices affect profi t and sales.
As with every group, Gen Z is
made up of individuals from a wide
range of socioeconomic backgrounds
who learn about and understand
the world in different ways. To help
reach different kinds of learners,
$525 million-asset Simsbury Bank in
Simsbury, Conn., supplements its traditional
fi nancial literacy programs,
including Junior Achievement,
by sponsoring a fi nancial literacy
program run by Hartford Stage Company.
Sixth graders in Bloomfi eld,
Conn., act out skits, role play and
improvise with topics like saving,
budgeting and checking accounts
with the help of the theater group.
" It really helps kids cement what
they are learning and makes them
more likely to remember, " says Martin
Geitz, president and CEO.
Meanwhile, $2.7 billion-asset CNB
Bank in Clearfi eld, Pa., promotes a
mobile app, C.N. Bear Savings, with
interactive games to help children
ages three to 10 save and track goals.
In Renton, Wash., $1 billion-asset
First Financial Northwest Bank
coaches the local high school football
team on fi nancial literacy for the hour
between school and game time, bringing
in a local food truck to feed them.
No matter the method, it's essential
to start now.
" This is a generation that thrives on
community, " says Stillman. " They are
very entrepreneurial and independent
minded. Community banks have
a really good value proposition. "
Kelly Pike is a writer in Virginia.
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Independent Banker - December 2017

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