Independent Banker - December 2017 - 50
the
KEEPING PACE WITH CONSUMERS' EXPECTATIONS
Consumers' expectations rise
as new technologies diffuse
throughout the marketplace.
Fueled by exposure to
innovations in other industries,
consumers now expect similar
experiences with their banking
products. There is no shortage
of solutions that address these
issues, but with so many choices,
how does one maneuver to the
front of the pack?
I've had the distinct honor of working with some
bankers who routinely lead the industry. They
share common characteristics: They have the
foresight, capability and rhythm in their corporate
DNA to continuously explore new products. They
conduct research with their target customers to
determine their payment needs and expectations.
They participate in pilots. They make refinements.
They prepare their staffs and produce coordinated
marketing campaigns for product rollouts. And
then, they do it all over again.
You need a partner that can provide solutions when
consumers ask questions such as: If I can buy a
movie from iTunes on my phone, shouldn't I be able
to pay for my pizza with it? How can I gain better
control over my payments' safety and security?
And, why should I sign up for a rewards program
with a lengthy redemption timeframe?
PICKING A PARTNER WITH THE TOOLS
TO STAY AHEAD OF THE PACK
FIS™ holds the unique position of having the
resources and scale required in the payments space
to make innovative and diversified investments.
FIS Payments processes more than 63 million
credit cards and 302 million debit card payments
in the United States. In 2016, consumers of our
loyalty programs redeemed 11.7 billion points. In
Q2 of this year, FIS Payments stopped $43 million
in fraudulent transactions. Data, intelligence, and
continuous product development allow FIS to
supply community banks tools to remain ahead of
the pack.
Independent Banker - December 2017
Table of Contents for the Digital Edition of Independent Banker - December 2017
Table of Contents
Independent Banker - December 2017 - Intro
Independent Banker - December 2017 - Cover1
Independent Banker - December 2017 - Cover2
Independent Banker - December 2017 - Table of Contents
Independent Banker - December 2017 - 2
Independent Banker - December 2017 - 3
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Independent Banker - December 2017 - Cover3
Independent Banker - December 2017 - Cover4
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