Independent Banker - December 2022 - 10

CURRENCIES
NEWS
IN THIS ISSUE
Flagship Bank worked with
OneBlood and its Big Red
Bus to host multiple blood
drives at its branches.
Every pint counts
In September, Flagship Bank of Clearwater, Fla., became a
center for blood donation. Throughout Childhood Cancer
Awareness Month, the $504.5 million-asset community
bank hosted several blood drives across its six locations-
all using the Big Red Bus, a mobile unit belonging to
Florida's not-for-profit blood donation center, OneBlood.
Anthony DiTinno, senior vice president and commercial
lender at Flagship Bank, witnessed pediatric cancer
firsthand when his youngest son was diagnosed with stage
2 rhabdomyosarcoma, a cancer within muscle, connective
tissue or bone, in May 2021. When DiTinno informed his
bank colleagues about his son's diagnosis, he was met with
an outpouring of support.
DiTinno and his wife met other families experiencing
similar circumstances during the beginning stages of his
son's treatment. Despite his own son not needing blood
transfusions, DiTinno and his family realized there was a
significant need for blood for others.
" My wife and I developed a passion to help other families
going through this as well, " he said. " [The Big Red Bus]
was just one of the steps that we've taken ... With the full
support of the bank, we were able to push that through. "
Due to Hurricane Ian, the last two blood drives-held
at Flagship Bank's St. Petersburg, Clearwater, Largo and
Oldsmar branches-were postponed until the first half of
October. Even so, the drives produced a total of 63 pints-
enough to save 189 lives. When considering making this an
annual initiative, Bob McGivney, CEO and vice chairman
of Flagship Bank, said, " We're committed to it. We'll keep
doing it as long as Anthony would like us to help. "
-Tarra Willox
10 Q ICBA Independent Banker Q December 2022
" When we look for innovators,
often we hear that it's not
coming from the big-name
banks. It's the smaller banks
that want to innovate and will
try new things. "
-Emmett Higdon, Javelin Strategy & Research
d Read more on page 22
GOOD READS
The key to authentic
customer connection
David Spinks, an online community management
specialist, maps out how building authentic
relationships with customers can create a
competitive advantage in his book The Business
of Belonging. He covers everything from realworld
engagement techniques to the drivers of
community success. Spinks' step-by-step advice
provides business leaders with community
building strategies that result in connected and
engaged members.

Independent Banker - December 2022

Table of Contents for the Digital Edition of Independent Banker - December 2022

Table of Contents
Independent Banker - December 2022 - Cover1
Independent Banker - December 2022 - Cover2
Independent Banker - December 2022 - Table of Contents
Independent Banker - December 2022 - 2
Independent Banker - December 2022 - 3
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Independent Banker - December 2022 - Cover3
Independent Banker - December 2022 - Cover4
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https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
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https://www.nxtbook.com/mspc/independentbanker/april2021
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https://www.nxtbook.com/mspc/independentbanker/december2020
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https://www.nxtbook.com/mspc/independentbanker/december2019
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https://www.nxtbook.com/mspc/independentbanker/december2018
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https://www.nxtbook.com/mspc/independentbanker/october2018
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https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
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https://www.nxtbook.com/mspc/independentbanker/october2017
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https://www.nxtbook.com/mspc/independentbanker/august2017
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https://www.nxtbook.com/mspc/independentbanker/june2017
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