Independent Banker - December 2022 - 45

up being 'reverse mentoring' in
that we all learn a lot from the
younger associates. "
At CNB, employees are encouraged
to get to know their customers and
to focus on providing solutions as
opposed to selling products. Harrell
sees this as an important distinction
for the bank, which takes care of
customer needs by helping them save
money, plan their fi nancial futures
and gain peace of mind.
Many times, individual solutions
are customized to a specifi c
client's needs. So, if what's off ered
doesn't match their needs, staff
members feel empowered to make
decisions that lead to more specifi c,
personalized solutions.
" We work in a highly regulated area,
so we stay in our lanes as tightly as we
can, " says Harrell, " but at the same
time, we allow our folks to deliver to
customers something that may be
tweaked a bit here or there. We don't
just use cookie-cutter solutions for
everyone, and that's really helped us
as a community bank. "
This philosophy aligns with
the three pillars that CNB rests
on: intelligence, experience and
customized solutions. " When you
have this type of environment,
everyone feels good about what
they're doing, " says Harrell. " We all
feel a sense of accomplishment. " ƒ
Bridget McCrea is a writer in Florida.
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-MARK D. HARRELL,
CNB BANK
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independentbanker.org Q 41

http://www.independentbanker.org

Independent Banker - December 2022

Table of Contents for the Digital Edition of Independent Banker - December 2022

Table of Contents
Independent Banker - December 2022 - Cover1
Independent Banker - December 2022 - Cover2
Independent Banker - December 2022 - Table of Contents
Independent Banker - December 2022 - 2
Independent Banker - December 2022 - 3
Independent Banker - December 2022 - 4
Independent Banker - December 2022 - 5
Independent Banker - December 2022 - 6
Independent Banker - December 2022 - 7
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Independent Banker - December 2022 - Cover3
Independent Banker - December 2022 - Cover4
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https://www.nxtbook.com/mspc/independentbanker/december2019
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