(L-R) Cara Roberson, John Owen, Amanda Fine, Diane James, Alex Green and Candace Colvard were all involved in SimplyBank's rebranding. WHAT'S IN A NAME? 56 Q ICBA Independent Banker Q December 2022 Some community banks are taking a cue from consumer products and marketing companies as they rebrand with catchy new names they believe are more memorable and better represent their values as an organization. By Julie Kendrick / Photos by Dan Henry