Independent Banker - December 2023 - 67

Here's a quick refresher on what
each pillar represents:
 Advocacy: Community banks
play a vital role in both their
communities and Main Street
America. ICBA helps amplify
the voices and concerns of
the industry through public
communication, engaging with
policymakers and more.
 Education: Through ICBA
Education-formerly known as
Community Banker University-
ICBA provides community
bankers with the professional
development and learning tools
they need to advance their
careers and the industry as
a whole.
 Innovation: ICBA believes
that innovative strategies and
partnerships, including fintechs
through ICBA's ThinkTECH
Accelerator, empower
community banks to find
creative solutions to advance
the industry.
" The purpose of elevating these
pillars and showcasing these pillars is
to provide this level of clarity to all the
things that we do in terms of properly
articulating the vast amount of
products and services that we offer, "
Birgfeld says.
An organization with distinction
The rebrand serves as a key
differentiator for ICBA, Birgfeld says.
It provides an opportunity for its
identity to match its goals and values.
" We want to make it clear to
community bankers that the
reputation we are building, the
brand that we're building, is around
powering the potential of community
banks and their communities, " he
says. " It's all about the community
bankers and helping them stand out.
He continues: " We are a reflection
of who they are, and this rebranding
is in support of that. " 
Tiffany Lukk is managing editor of
Independent Banker
What's new?
Here are a just few key design changes you may notice in ICBA's
rebranded materials:
 The logomark represents ICBA's amplifying role in helping
community banks grow and prosper.
 ICBA's new primary brand colors are more vibrant. They
showcase the trusted blue for ICBA, creative and wise purple for
Innovation, growth-oriented green for Education.
 Illustrations and photographs are diverse and people-centric.
9/27/2023
independentbanker.org // 67
12-23 IB ICBA SOO 1-3V.indd 1
11/14/23 8:57 AM

http://www.independentbanker.org

Independent Banker - December 2023

Table of Contents for the Digital Edition of Independent Banker - December 2023

Contents
Independent Banker - December 2023 - Intro
Independent Banker - December 2023 - Cover1
Independent Banker - December 2023 - Cover2
Independent Banker - December 2023 - Contents
Independent Banker - December 2023 - 2
Independent Banker - December 2023 - 3
Independent Banker - December 2023 - 4
Independent Banker - December 2023 - 5
Independent Banker - December 2023 - 6
Independent Banker - December 2023 - 7
Independent Banker - December 2023 - 8
Independent Banker - December 2023 - 9
Independent Banker - December 2023 - 10
Independent Banker - December 2023 - 11
Independent Banker - December 2023 - 12
Independent Banker - December 2023 - 13
Independent Banker - December 2023 - 14
Independent Banker - December 2023 - 15
Independent Banker - December 2023 - 16
Independent Banker - December 2023 - 17
Independent Banker - December 2023 - 18
Independent Banker - December 2023 - 19
Independent Banker - December 2023 - 20
Independent Banker - December 2023 - 21
Independent Banker - December 2023 - 22
Independent Banker - December 2023 - 23
Independent Banker - December 2023 - 24
Independent Banker - December 2023 - FIS1
Independent Banker - December 2023 - FIS2
Independent Banker - December 2023 - FIS3
Independent Banker - December 2023 - FIS4
Independent Banker - December 2023 - 25
Independent Banker - December 2023 - 26
Independent Banker - December 2023 - 27
Independent Banker - December 2023 - 28
Independent Banker - December 2023 - 29
Independent Banker - December 2023 - 30
Independent Banker - December 2023 - 31
Independent Banker - December 2023 - 32
Independent Banker - December 2023 - 33
Independent Banker - December 2023 - 34
Independent Banker - December 2023 - 35
Independent Banker - December 2023 - 36
Independent Banker - December 2023 - 37
Independent Banker - December 2023 - 38
Independent Banker - December 2023 - 39
Independent Banker - December 2023 - 40
Independent Banker - December 2023 - 41
Independent Banker - December 2023 - 42
Independent Banker - December 2023 - 43
Independent Banker - December 2023 - 44
Independent Banker - December 2023 - 45
Independent Banker - December 2023 - 46
Independent Banker - December 2023 - 47
Independent Banker - December 2023 - 48
Independent Banker - December 2023 - 49
Independent Banker - December 2023 - 50
Independent Banker - December 2023 - 51
Independent Banker - December 2023 - 52
Independent Banker - December 2023 - 53
Independent Banker - December 2023 - 54
Independent Banker - December 2023 - 55
Independent Banker - December 2023 - 56
Independent Banker - December 2023 - 57
Independent Banker - December 2023 - 58
Independent Banker - December 2023 - 59
Independent Banker - December 2023 - 60
Independent Banker - December 2023 - 61
Independent Banker - December 2023 - 62
Independent Banker - December 2023 - 63
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Independent Banker - December 2023 - 65
Independent Banker - December 2023 - 66
Independent Banker - December 2023 - 67
Independent Banker - December 2023 - 68
Independent Banker - December 2023 - Cover3
Independent Banker - December 2023 - Cover4
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