CONNECTIONS aåķÆåŹåĻåĀ ƒž Meeting you where you are Many community banks join ICBA after a conversation with a membership relationship off icer. These six individuals tour the country to meet with community bankers like you in order to maximize your membership and better your balance sheet. By Eric Best 78 Q ICBA Independent Banker Q February 2019 ome describe them as ambassadors, consultants or even connectors in the community banking industry. How about all of the above? ICBA's six member relationship offi cers (MROs), also known as calling offi cers, connect ICBA member banks with solutions of all kinds, from ICBA Bancard's debit, credit and merchant processing solutions to ICBA Securities' investment products. The MROs' ultimate goal is to make sure community banks get the S maximum benefi t out of their membership. " We're sort of bringing the whole quiver of arrows that ICBA has and trying to see where we might be able to assist banks to better enhance their effi ciency, better enhance their operations, better enhance their structure-you name it, " says Loughlin Cleary, MRO for the Northeast region. MROs live and work in their respective regions. They typically bring several years of regional experience with banking solutions