Independent Banker - February 2019 - 79
and the community banking industry to their work, which
means they may already be familiar faces to the members
they serve. " We live in our territory, so we know the bankers
in our territories and we know our communities, " says
Tim Daly, who represents the Great Lakes region.
Their work comes down to boosting membership and
connecting member banks with " vetted and valued " banking
solutions from ICBA and dozens of its subsidiary companies
and other corporate partners, Cleary says.
The unique discounts can add up. MROs know ICBA's
membership off ering inside and out, from free social media
monitoring to online education classes for community
bank staff that they can take advantage of anytime,
anywhere. And when a community banker has a question
about a new solution, an upcoming trend or a cutting-edge
challenge, Brandy Smallbrock, MRO for the Northwest,
says they can fi nd them an answer-or at least an expert
at ICBA who can.
" As things change rapidly in the banking industry, our
banks are needing us more and more for assistance, " she
says. " Whether it's anything that's happening within their
bank, they should just always think of ICBA as their partner.
There is nothing community bankers can't call us
about and ask a question about, whether it's a product or
solution or an issue, that we don't know about. "
Ultimately, the MROs say their work resembles what
community bankers do every day: make relationships,
build trust and forge connections. Southwest MRO Chip
Lynch says of community bankers: " We laugh at their weddings.
We cry at their funerals. And banking is a lot like that.
Banking is a very close-knit industry. "
Turn the page to fi nd out more about them.
independentbanker.org Q 79
http://www.independentbanker.org
Independent Banker - February 2019
Table of Contents for the Digital Edition of Independent Banker - February 2019
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