PORTFOLIO Jill Sung, president and CEO of Abacus Federal Savings Bank, says the community bank helps navigate cultural and linguistic barriers to banking. Speaking customers' language 38 Q ICBA Independent Banker Q February 2020 Retail banking To better reach everyone in their communities, many community banks seek to cross language and cultural barriers by making transactions in other languages or by offering services that appeal to immigrants. By William Atkinson any community banks across the country serve their customers and attract new customers by speaking their language. Some banks are located in areas with large permanent or seasonal immigrant populations, while others are in urban centers Photo: Dan Bigelow M