Independent Banker - February 2022 - 40

PORTFOLIO
and creative director, describes it
as " a balancing act between looking
secure and respectable-but also
approachable and different. "
By adhering to best practices,
embracing key design trends and
partnering with a skilled vendor,
community banks can achieve that
balance with a logo that resonates.
Logo design best practices
" A logo is not just something that
looks pretty. It is something that
captures the brand, " Jurukovska
says. " Designing a new one is a
massive undertaking. " Banks thinking
about overhauling their logos must
consider the competitive landscape
and consumers' preferences, not to
mention all the technical aspects.
Community banks should consider
these best practices while designing
their logo:
ƒ Versatility: Does it resonate
across different demographics?
◎FOCUS MARKETING
The elements of an
eye-catching logo
A well-designed logo can help a community bank tell a brand story,
represent its values and draw in new customers. But what makes
a logo memorable and effective? We asked design experts and
community bankers. By Amy Geist
ike's swoosh, McDonald's golden
arches, Apple's partially eaten
apple. They're some of the most
recognizable logos not just in the
U.S. but in the world. Few brands can
attain that no-words-needed level
of recognition, but it's what every
business strives for-community
banks included.
N
In the brand-saturated financial
services industry, a well-designed
logo captures potential customers'
attention and encourages them to
learn more about the community
bank behind it.
But creating a logo that commands
attention isn't easy. Jana Jurukovska,
ICBA vice president of marketing
ƒ Utility: Does it perform well at
different scales and mediums-
pens, mailers, signage, digital
billboards, a mobile app?
ƒ Longevity: Will it endure for
many years to come?
ƒ Identity: Does it reflect the
qualities and characteristics of
the bank?
ƒ Compliance: Does it adhere
to Americans with Disabilities
Act (ADA) digital accessibility
guidelines?
ƒ Simplicity: Are font and color
choices concise, bold and
memorable?
Trends in logo design
As trends come and go, some
community banks are realizing that
their logo no longer reflects who
they are or resonates with their
target demographic. To address
this, they're shedding complicated,
stuffy, non-digital-friendly logos and
40 Q ICBA Independent Banker Q February 2022
Photo by Scyther5/iStock

Independent Banker - February 2022

Table of Contents for the Digital Edition of Independent Banker - February 2022

Table of Contents
Independent Banker - February 2022 - Intro
Independent Banker - February 2022 - Cover1
Independent Banker - February 2022 - Cover2
Independent Banker - February 2022 - Table of Contents
Independent Banker - February 2022 - 2
Independent Banker - February 2022 - 3
Independent Banker - February 2022 - 4
Independent Banker - February 2022 - 5
Independent Banker - February 2022 - 6
Independent Banker - February 2022 - 7
Independent Banker - February 2022 - 8
Independent Banker - February 2022 - 9
Independent Banker - February 2022 - 10
Independent Banker - February 2022 - 11
Independent Banker - February 2022 - 12
Independent Banker - February 2022 - 13
Independent Banker - February 2022 - 14
Independent Banker - February 2022 - 15
Independent Banker - February 2022 - 16
Independent Banker - February 2022 - 17
Independent Banker - February 2022 - 18
Independent Banker - February 2022 - 19
Independent Banker - February 2022 - 20
Independent Banker - February 2022 - 21
Independent Banker - February 2022 - 22
Independent Banker - February 2022 - 23
Independent Banker - February 2022 - 24
Independent Banker - February 2022 - 25
Independent Banker - February 2022 - 26
Independent Banker - February 2022 - 27
Independent Banker - February 2022 - 28
Independent Banker - February 2022 - 29
Independent Banker - February 2022 - 30
Independent Banker - February 2022 - 31
Independent Banker - February 2022 - 32
Independent Banker - February 2022 - 33
Independent Banker - February 2022 - 34
Independent Banker - February 2022 - 35
Independent Banker - February 2022 - 36
Independent Banker - February 2022 - 37
Independent Banker - February 2022 - 38
Independent Banker - February 2022 - 39
Independent Banker - February 2022 - 40
Independent Banker - February 2022 - 41
Independent Banker - February 2022 - 42
Independent Banker - February 2022 - 43
Independent Banker - February 2022 - 44
Independent Banker - February 2022 - 45
Independent Banker - February 2022 - 46
Independent Banker - February 2022 - 47
Independent Banker - February 2022 - 48
Independent Banker - February 2022 - 49
Independent Banker - February 2022 - 50
Independent Banker - February 2022 - 51
Independent Banker - February 2022 - 52
Independent Banker - February 2022 - 53
Independent Banker - February 2022 - 54
Independent Banker - February 2022 - 55
Independent Banker - February 2022 - 56
Independent Banker - February 2022 - 57
Independent Banker - February 2022 - 58
Independent Banker - February 2022 - 59
Independent Banker - February 2022 - 60
Independent Banker - February 2022 - 61
Independent Banker - February 2022 - 62
Independent Banker - February 2022 - 63
Independent Banker - February 2022 - 64
Independent Banker - February 2022 - 65
Independent Banker - February 2022 - 66
Independent Banker - February 2022 - 67
Independent Banker - February 2022 - 68
Independent Banker - February 2022 - 69
Independent Banker - February 2022 - 70
Independent Banker - February 2022 - 71
Independent Banker - February 2022 - 72
Independent Banker - February 2022 - 73
Independent Banker - February 2022 - 74
Independent Banker - February 2022 - 75
Independent Banker - February 2022 - 76
Independent Banker - February 2022 - Cover3
Independent Banker - February 2022 - Cover4
https://www.nxtbook.com/mspc/independentbanker/october2024
https://www.nxtbook.com/mspc/independentbanker/september2024
https://www.nxtbook.com/mspc/independentbanker/august2024
https://www.nxtbook.com/mspc/independentbanker/july2024
https://www.nxtbook.com/mspc/independentbanker/june2024
https://www.nxtbook.com/mspc/independentbanker/may2024
https://www.nxtbook.com/mspc/independentbanker/april2024
https://www.nxtbook.com/mspc/independentbanker/march2024
https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
https://www.nxtbook.com/mspc/independentbanker/february2023
https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
https://www.nxtbook.com/mspc/independentbanker/june2022
https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
https://www.nxtbook.com/mspc/independentbanker/march2022
https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
https://www.nxtbookmedia.com