CURRENCIES The Ledger Life calls, community banks answer A survey of nearly 1,800 U.S. consumers across several generations reveals what they're prepared for and when they rely on banks for help. Buying a car 40% Young millennials 27% Millennials 31% Gen Xers 28% Baby boomers When do consumers rely on banks for support?* Buying a home 29% Young millennials 25% Millennials 25% Gen Xers 15% Baby boomers Retirement 28% Young millennials 31% Millennials 34% Gen Xers 25% Baby boomers Having a child 10% Young millennials 15% Millennials 3% Gen Xers 1% Baby boomers It comes down to trust When they do need help from their bank, consumers see these as the most important attributes of their banking relationship: #1 Trust #2 Simplicity 12 Q ICBA Independent Banker Q January 2019 #3 Digital self-service 2018 FIS PACE Report; *Young millennials means people ages 18-26; millennials, 27-37; Gen Xers, 38-52; baby boomers (53-71)