Independent Banker - January 2019 - 29

Next: Why leaders aren't only in the C-suite
a keyword, such as " Liquid Tender, " to a certain phone
number. Each month, Avidia staff held a drawing for different
prizes, including a turntable, speakers, Boston Red
Sox tickets and headphones.
The reason behind it all
Avidia Bank conducted the contest to gauge engagement
with the campaign, as well as to collect contact information
to generate leads for banking products and services,
Cwieka says. To obtain data from the text-to-win campaign,
the bank worked with a company to track how
many text messages it received, as well as to mail prizes
on the bank's behalf. Overall, Avidia Bank collected 140
entries. " We also tracked engagement on our Facebook
and Instagram pages, because a lot of people shared photos
of drinking the beer around a campfi re or at a backyard
cookout, " she adds.
Avidia Bank scrutinized Facebook and Instagram's
weekly analytics to learn the number of times people
clicked on the community bank's link, as well as each
post's comments and likes. More than 20,000 people
engaged with the bank on Facebook during the beer campaign,
compared with between 600 and 800 people " on a
really good week, " Cwieka notes.
While it's tough to measure how campaigns like this
actually result in increased business to the bank, " it is
something that people keep talking about, " Cwieka says.
" We wanted this to be community-focused because we
entered a new market, so it was important for us to generate
some buzz and stand out. "
The limited brew became available in July, with the
expectation that it would last until mid-October, but it
sold out in mid-September. The two companies were set
to conduct a larger run starting this past December, likely
to last about three or four months.
Cwieka says the endeavor has been worth it. " We go
into the community, and people say to us, 'Hey, you're
the bank that did that beer!' " she says. " Even after a few
months, people still remember, and that's a good thing
for us. "
Katie Kuehner-Hebert is a writer in California.
2019

Independent Banker - January 2019

Table of Contents for the Digital Edition of Independent Banker - January 2019

Table of Contents
Independent Banker - January 2019 - Cover1
Independent Banker - January 2019 - Cover2
Independent Banker - January 2019 - Table of Contents
Independent Banker - January 2019 - 2
Independent Banker - January 2019 - 3
Independent Banker - January 2019 - 4
Independent Banker - January 2019 - 5
Independent Banker - January 2019 - 6
Independent Banker - January 2019 - 7
Independent Banker - January 2019 - 8
Independent Banker - January 2019 - 9
Independent Banker - January 2019 - 10
Independent Banker - January 2019 - 11
Independent Banker - January 2019 - 12
Independent Banker - January 2019 - 13
Independent Banker - January 2019 - 14
Independent Banker - January 2019 - 15
Independent Banker - January 2019 - 16
Independent Banker - January 2019 - 17
Independent Banker - January 2019 - 18
Independent Banker - January 2019 - 19
Independent Banker - January 2019 - 20
Independent Banker - January 2019 - 21
Independent Banker - January 2019 - 22
Independent Banker - January 2019 - 23
Independent Banker - January 2019 - 24
Independent Banker - January 2019 - 25
Independent Banker - January 2019 - 26
Independent Banker - January 2019 - 27
Independent Banker - January 2019 - 28
Independent Banker - January 2019 - 29
Independent Banker - January 2019 - 30
Independent Banker - January 2019 - 31
Independent Banker - January 2019 - 32
Independent Banker - January 2019 - 33
Independent Banker - January 2019 - 34
Independent Banker - January 2019 - 35
Independent Banker - January 2019 - 36
Independent Banker - January 2019 - 37
Independent Banker - January 2019 - 38
Independent Banker - January 2019 - 39
Independent Banker - January 2019 - 40
Independent Banker - January 2019 - 41
Independent Banker - January 2019 - 42
Independent Banker - January 2019 - 43
Independent Banker - January 2019 - 44
Independent Banker - January 2019 - 45
Independent Banker - January 2019 - 46
Independent Banker - January 2019 - 47
Independent Banker - January 2019 - 48
Independent Banker - January 2019 - 49
Independent Banker - January 2019 - 50
Independent Banker - January 2019 - 51
Independent Banker - January 2019 - 52
Independent Banker - January 2019 - 53
Independent Banker - January 2019 - 54
Independent Banker - January 2019 - 55
Independent Banker - January 2019 - 56
Independent Banker - January 2019 - 57
Independent Banker - January 2019 - 58
Independent Banker - January 2019 - 59
Independent Banker - January 2019 - 60
Independent Banker - January 2019 - 61
Independent Banker - January 2019 - 62
Independent Banker - January 2019 - 63
Independent Banker - January 2019 - 64
Independent Banker - January 2019 - 65
Independent Banker - January 2019 - 66
Independent Banker - January 2019 - 67
Independent Banker - January 2019 - 68
Independent Banker - January 2019 - 69
Independent Banker - January 2019 - 70
Independent Banker - January 2019 - 71
Independent Banker - January 2019 - 72
Independent Banker - January 2019 - 73
Independent Banker - January 2019 - 74
Independent Banker - January 2019 - 75
Independent Banker - January 2019 - 76
Independent Banker - January 2019 - Cover3
Independent Banker - January 2019 - Cover4
https://www.nxtbook.com/mspc/independentbanker/october2024
https://www.nxtbook.com/mspc/independentbanker/september2024
https://www.nxtbook.com/mspc/independentbanker/august2024
https://www.nxtbook.com/mspc/independentbanker/july2024
https://www.nxtbook.com/mspc/independentbanker/june2024
https://www.nxtbook.com/mspc/independentbanker/may2024
https://www.nxtbook.com/mspc/independentbanker/april2024
https://www.nxtbook.com/mspc/independentbanker/march2024
https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
https://www.nxtbook.com/mspc/independentbanker/february2023
https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
https://www.nxtbook.com/mspc/independentbanker/june2022
https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
https://www.nxtbook.com/mspc/independentbanker/march2022
https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
https://www.nxtbookmedia.com