Independent Banker - January 2019 - 40

Community Bank CEO Outlook 2019
What will be your community
bank's greatest business
challenges in 2019?*
community bank is also hoping to boost non-interest
income and to " right size " fee sheets by charging the new,
larger depositors it hopes to attract, including two or three
38.75% - Increasing loans
35.63% - Keeping up with technology needs or
advancements
34.38% - Complying with regulations
30.00% - Increasing earnings
30.00% - Attracting and retaining qualified staff
24.375% - Increasing deposits
18.75% - Competition from credit unions
18.13% - Addressing data security
16.25% - Reducing expenses
14.75% - Competition from nonbank entities
12.50% - Planning for succession
4.38% - Meeting capital requirements
*Survey respondents could choose up to three responses
40 Q ICBA Independent Banker Q January 2019
" We already have a lot of
products: merchant capture,
mobile deposit, p2p payment.
It's getting the word out that we
have all the technology they can
get from a national bank here at a
smaller bank. "
-Karen Gregerson, The Farmers Bank
Bank in Frankfort, Ind., which has also expanded from its
legacy market into the more crowded Indianapolis market.
" It's getting the word out that we have all the technology
they can get from a national bank here at a smaller bank. "
About 13 percent of respondents say their community
bank is considering loan origination software, while
11 percent mention p2p payments, especially Zelle,
and 9.6 percent are eyeing online account opening. A
handful are considering the possibility of virtual tellers or
unmanned branches.
When it comes to operational technology, the most
frequently mentioned technologies include core upgrades
(13 percent), loan origination (10 percent), instant
issuance (8 percent), customer profitability software
(6 percent) and regtech or compliance software (5 percent).
Others mention leveraging the full capabilities of their
existing software to improve efficiency, plus making a
general effort to outsource activities.
The Farmers Bank has just extended its core contract
money service businesses.
" We know we aren't going to be able to offer the cutting
edge on everything, but if we can keep up, then we can
better take advantage of our niche of being a very hands-on
bank, " says Timmerman, who also mentions the challenge
of finding growth in a declining rural market.
Other community bank CEOs feel like they have all the
right offerings. The challenge is communicating that to
potential customers.
" We already have a lot of products: merchant capture,
mobile deposit, p2p payment, " says Karen Gregerson,
president and CEO of $550 million-asset The Farmers

Independent Banker - January 2019

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Independent Banker - January 2019 - Cover1
Independent Banker - January 2019 - Cover2
Independent Banker - January 2019 - Table of Contents
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