Independent Banker - January 2019 - 63

John Waupsh,
CIO
Amy Gililland,
CFO
Gabe Krajicek,
CEO
|| How does Kasasa help bankers
Take Back Banking?
Krajicek, CEO: Our mission is to help
community banks compete against
megabanks and take back banking.
Banking is based on trust, and we
know that consumers want to shop
local. Those two things create a
great opportunity for community
bankers. But we've seen time after
time that if a bank doesn't have
the right products and marketing,
they just can't keep the attention of
consumers. So Kasasa builds banking
products like rewards checking
accounts and innovative loans that
consumers love.
|| What's the biggest technology
challenge for community banks
right now?
Ittycheria, CTO: Things are changing
so fast these days that even the
more established banks that have
been around for 100 years are having
trouble staying current. Today, even
small to midsize banks can use data
technologies like machine learning
and automation.
|| How can community banking
remain relevant to consumers?
Waupsh, CIO: Across industries,
consumer demand drives innovation.
And it's diff icult to keep up. You have
to embrace change more rapidly. And
if you can't innovate, you can partner
with someone who does.
| Who should banks be modeling
themselves after in order to
adapt?
Gililland, CFO: Banks can learn a
lot from larger companies and
enterprise-level organizations.
Optimize research from real people,
whether that's from focus groups,
surveys, or reviews, and use that data
to mine insights into how people
want to engage with their money and
their financial institution.
|| How can smaller institutions
fight back against these
megabanks with their huge
marketing budgets?
Brannan, CMO: Compete by
focusing on the right consumers
using modern marketing channels.
We optimize data, technology, and
consumer segmentation to remove
the ineff iciency normally associated
with traditional marketing.
Join Kasasa, and let's Take Back
Banking together.
Pradeep Ittycheria,
CTO
Keith Brannan,
CMO
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PHOTO: GEORGE BRAINARD

Independent Banker - January 2019

Table of Contents for the Digital Edition of Independent Banker - January 2019

Table of Contents
Independent Banker - January 2019 - Cover1
Independent Banker - January 2019 - Cover2
Independent Banker - January 2019 - Table of Contents
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Independent Banker - January 2019 - Cover3
Independent Banker - January 2019 - Cover4
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https://www.nxtbook.com/mspc/independentbanker/december2018
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https://www.nxtbook.com/mspc/independentbanker/august2018
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https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
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https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
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