PORTFOLIO Deep dives into topics that matter to community banks " With the algorithm changing all the time, Facebook has sent a clear message: If you want to get your content out in front of your customers,you're going to have to pay to do it. " -VANESSA HANSON, ICBA Learn what paid social media can do for your community bank on page 18 independentbanker.org Q 17 Artwork by Oatawa/Getty Imageshttp://www.independentbanker.org