JANUARY 2022 5 Flourish 7 From the Top IN EVERY ISSUE CURRENCIES Good Reads: Why partnership is the new leadership History Lesson: Community banking's ancient roots The Ledger: 2022's economic outlook The State of Banking: Hawaii's banking landscape 10 18 PORTFOLIO 18 Paid social media's place in your marketing strategy Tips for using paid social to reach and engage with customers 20 Leadership at All Levels Revitalize your recruiting process 22 How to respond to buy now, pay later Can banks use the BNPL model? CONNECTIONS 68 60 Trailblazer FNB Community Bank is reaching millions of people through social media platforms like TikTok 64 Community Spirit After catastrophic flooding from a storm, Apex Bank stepped up to help rebuild its community 66 Innovation Conversations The first in a new series of case studies 68 Out of Office Greg Ohlendorf of First Community Bank and Trust wrote a book about his many accomplishments in golf 24 The ins and outs of offering specialty trust and tax services How these services can strengthen your customer relationships 26 Portfolio Management Municipal bonds could perform well in the new year, says Jim Reber 28 Mixed fortunes for lending What's in store for lending in 2022? 32 Innovation Station It's time to challenge the status quo 34 Compliance changes to watch out for this year After an uncertain year, regulators look to 2022 for compliance reform 36 Checks & Balances A look back at ICBA's record year for community bank advocacy Connect with ICBA @icba facebook.com/icbaorg linkedin.com/company/icba youtube.com/user/ communitybankchannel @banklocally @myicba 2 Q ICBA Independent Banker Q January 2022http://www.youtube.com/user/ http://www.facebook.com/icbaorg http://www.linkedin.com/company/icba