Independent Banker - January 2022 - 32

PORTFOLIO INNOVATION STATION
Challenging the status quo
By Charles Potts, ICBA
y investing in small businesses
and creating jobs, community
banks are helping support local
economies throughout our nation. As
prudent lenders, community bankers
make every eff ort to mitigate risk. But
at the end of the day, these nimble
innovators understand that to succeed
in today's evolving marketplace,
there's a level of calculated risk. At
the start of this new year, I invite
community bankers to look at their
organizations and invest in their own
small business, applying their natural
risk-taking behavior by challenging
the status quo in their organizations
and themselves.
All too often, community banks fall
prey to the we've-always-done-it-thatway
mindset. So, to help overcome
this obstacle, leadership must
continually fi nd ways to empower
employees across the bank to question
the ways things are done and to
off er ideas for ways to improve the
customer experience and make the
organization better.
Pushing the envelope
At ICBA, we already see movement
on this front as community bankers
embrace a willingness to explore
diff erent perspectives and cultural
change. Over the past three years,
ICBA has helped community
banks realize the possibilities and
opportunities available through
innovation. It is through this lens
that ICBA explores new industry
developments. We react, respond
and help community bankers remain
vigilant in their pursuit of innovation
at every level within their banks.
B
Community bankers are also
embracing change and new ways to
serve their markets and customers
as more and more community banks
sign up to participate in ICBA's
ThinkTECH Accelerator program,
webinars, networking events and
more. We're seeing community
bankers participating in a proactive,
evangelical outreach to their peers,
sharing their results and successes for
the benefi t of the industry.
Responding to member needs
As ICBA has said many times
before, we are a member-driven,
mission-driven organization. Our
job is to respond to the needs of
our community bankers. To do so
eff ectively, we need to hear from
you about what further support
we can off er and how we can
continue to foster community bank-
fi ntech engagement as we push
the innovation envelope for your
continued evolution and growth.
ICBA has preached the importance
of innovation, not as a project or
something to silo inside a department
but as an inclusive cultural and
philosophical endeavor that should
be part of an organization's DNA.
And with that comes a responsibility
for everyone at the bank to speak up,
challenge the status quo and work to
turn possibilities into the reality of
the future. ƒ
Charles Potts (charles.potts@icba.org)
is ICBA's senior vice president and
chief innovation off icer
32 Q ICBA Independent Banker Q January 2022

Independent Banker - January 2022

Table of Contents for the Digital Edition of Independent Banker - January 2022

Table of Contents
Independent Banker - January 2022 - Cover1
Independent Banker - January 2022 - Cover2
Independent Banker - January 2022 - Table of Contents
Independent Banker - January 2022 - 2
Independent Banker - January 2022 - 3
Independent Banker - January 2022 - 4
Independent Banker - January 2022 - 5
Independent Banker - January 2022 - 6
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