Independent Banker - January 2022 - 66

CONNECTIONS INNOVATION CONVERSATIONS
Finding inspiration
in the community
Citizens Bank of Edmond evolves its innovation strategy by working
with -and for-its community partners. We spoke to two of its business
customers for the first article in a new series. By Colleen Morrison
or Jill Castilla, president and
CEO of $372 million-asset
Citizens Bank of Edmond, Okla.,
innovation extends far beyond its
technology off erings.
F
" I would not think of innovation
as technology; innovation is a
mindset, " Castilla says. " You have
to get around people who challenge
the way you're thinking. If you're not
uncomfortable, you're at risk of not
being innovative. "
Matthew Burch
Jill Castilla
With that guiding principle,
Citizens Bank of Edmond has taken
a unique approach to innovation
by introducing community-based
solutions that extend beyond
traditional fi nancial products.
From a " bankerless " bank for cashdependent
businesses to a storefront
entrepreneurial space for retail
clients, the bank deploys outsidethe-box
solutions to meet the
emerging needs of its community.
That's a truth that customers
Sharina Perry, founder of Utopia
Plastix, a plant-based plastic
alternative manufacturer, and
Matthew Burch, founder of
the Urban Agrarian, a grocer
specializing in sourcing and selling
local food from Oklahoma farms,
can attest to.
Sharina Perry
The community-first approach is
critical to enabling innovation.
Sharina Perry: A sustainable
ecosystem is a core part of my
business, and I believe that
sustainable practices start with
community. Long before there were
legislators and councils, there was
community, and that community
identifi ed what was needed to
make it sustainable. Citizens
Bank of Edmond truly wears that,
continuously asking, " What does our
community need that we can serve? "
They are not only doing this as
a bank but by using their spaces to
66 Q ICBA Independent Banker Q January 2022

Independent Banker - January 2022

Table of Contents for the Digital Edition of Independent Banker - January 2022

Table of Contents
Independent Banker - January 2022 - Cover1
Independent Banker - January 2022 - Cover2
Independent Banker - January 2022 - Table of Contents
Independent Banker - January 2022 - 2
Independent Banker - January 2022 - 3
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Independent Banker - January 2022 - Cover3
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