Independent Banker - January 2023 - 27

Next: Charlie Brown is calling 
While we use " AI " to describe these
services, there's usually more to it than
that. " We're powered by a combination
of AI ... and human expertise from
our team of linguists and engineers, "
says Amit Sivan, business head of
product, Grammarly Business. " Our AI
continues to learn based on analyzing
billions of daily writing sessions across
tens of millions of users. "
Use cases for community bankers
Emily Mays, vice president and chief
administrative officer and senior
marketing director at $185 millionasset
Community Spirit Bank in Red
Bay, Ala., says that AI writing has been
a tremendous time saver for her. " As a
marketing department of one, I don't
always have someone readily available
to critique my work, " she says, " and
waiting around for someone to have
an opportunity is not always an option
when something is pressing. "
She notes that none of these
services are 100% automatic, and
you'll still need to review. " Be sure
the suggestions offered by AI don't
take away the natural flow of the piece
you're working on, " Mays adds. " For
example, where you're geographically
located can matter. Here in Alabama,
where we're located, we say 'y'all, " and
there might be certain instances where
How to choose an AI writing service
" I think it's important to do some research, " says Jessica L. Barnett,
assistant vice president and content marketing specialist at
Civista Bank. " Get an idea of what type of tools are available and
then consider how your department would utilize them. Don't be
afraid to start small if needed or dive in if you have the resources.
Technology is changing so fast, it's important to realize you may
need to continue to adjust how you are producing content and
continue to keep your eye out for emerging AI-based tools. "
" Be sure to find out what kind of training models they have, "
suggests Chaitanya Gatreddi, head of growth at Writesonic. " And
ask if the output will be personalized to you, from your own bank's
master data set. "
Even after you've chosen one service to start with, you still might
want to shop around, says Emily Mays, vice president and chief
administrative officer and senior marketing director at Community
Spirit Bank in Red Bay, Ala. " All of these AI writing tools have a
learning curve to build comfort, " she points out. " Don't be afraid to
try things out and move on from ones that don't work. "
I want a term like that to be a part
of my piece, because it brings fun
and character. "
Elizabeth Allen, marketing
director at $500 million-asset
Better Banks in Peoria, Ill., is also
experienced in using Grammarly
for grammar, spelling and writing
assistance. " It helps me write more
concise and clear content that is
hopefully more engaging, " she says.
Allen also uses Jasper.ai to generate
ideas when she's experiencing
writer's block.
For some bankers, it takes some
time to get on board, but many are
" There are many relatively low-cost services
that can immediately help even the smallest
marketing team build copy and content at the
scale that allows them to test content areas,
versions of creative and language. "
-ROB BIRGFELD, ICBA
finding the value of these services.
" At first, I was skeptical about AI for
marketing, " says Jessica L. Barnett,
assistant vice president and content
marketing specialist at $3.2 billionasset
Civista Bank in Sandusky,
Ohio. " But I have that mindset that
you need to change with the times
or get left behind, so after looking
into the possibilities of AI for
marketing, I'm excited about how
we can incorporate these emerging
technologies to improve our current
marketing efforts. "
Julie Kendrick is a writer in Minnesota.
independentbanker.org // 27
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Independent Banker - January 2023

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