Independent Banker - January 2024 - 29
Next: Looking at the secondary whole loan market
business model, but we need to
educate them, and that's something
that we see as an opportunity more
than anything. "
By educating Gen Z about
community banks, you can create
customers for life, positioning your
community bank as the primary
financial institution that can support
them through graduation, their
first job, homeownership, starting
a family, wealth building and,
eventually, retirement.
" It's really important to go after
someone early in their banking life
cycle so that we can be their bank
throughout their whole life and meet
their financial needs at whatever
stage they're in, " says Baker.
Swag is proven to be an effective
tool to attract customers. The
Advertising Specialty Institute
reports that promotional products
are the most high-impact, costeffective
advertising medium
around. The key is making sure
your sign-up incentives are
thoughtfully selected and tailored
to a Gen Z audience.
Swag with impact
Useful gifts and cash are always
appealing swag options, but if you
want to spark a deeper connection
Beyond the swag
Even the most unique and valuable swag is not a replacement for
fostering a meaningful connection with potential Gen Z customers,
with whom financial services leaders can gain trust and loyalty
through personalization and relevant financial advice as they
begin charting their financial future, says the Bank Administration
Institute's special report, The Top Banking Trends and Challenges
for 2023.
At Community Bank & Trust in Waterloo, Iowa, this means
handing out swag items in a fun and engaging way. " That's
more important than the exact items you're handing out, " says
Kyle Baker, vice president, retail banking manager. " When we
have a booth at a fair, we try to have some sort of game or an
opportunity for them to win something. While they're standing
at your booth, you can make it more engaging. You can have a
conversation, learn a little bit about them. That's a great way to
drive new relationships. "
with Gen Z customers, consider
promotional products that speak to
their interests.
" They want to know what you are
doing for your community, what
organizations you support, what
you're involved in. It's important
for community banks to showcase
this, " emphasizes Baker. " This
is our strength as a community
bank. Gen Z really values that. "
Swag inspiration
So, how can you translate those
ideals into meaningful swag?
Perhaps you make a
commitment to only using ecofriendly
swag, like reusable grocery
bags or refillable water bottles.
Instead of cash incentives, your
community bank could donate to
a local charity every time a new
customer opens an account. You
could even partner with local
creators in your community to gift
new customers with one-of-a-kind
" It's really important to go
after someone early in their
banking life cycle so that we
can be their bank throughout
their whole life and meet
their financial needs at
whatever stage they're in. "
-KYLE BAKER, COMMUNITY BANK & TRUST
pieces of art.
" There's a pride and interest
in supporting and being part of a
community, so when we talk about
how swag can help, it's really about
how swag can embody a bank's role
and membership in a community, "
says Birgfeld. " What are the unique
attributes of the community that
you call home, and how can you
put your arms around that? "
Taylor Hugo is a writer in Colorado.
independentbanker.org // 29
http://www.independentbanker.org
Independent Banker - January 2024
Table of Contents for the Digital Edition of Independent Banker - January 2024
Contents
Independent Banker - January 2024 - Cover1
Independent Banker - January 2024 - Cover2
Independent Banker - January 2024 - Contents
Independent Banker - January 2024 - 2
Independent Banker - January 2024 - 3
Independent Banker - January 2024 - 4
Independent Banker - January 2024 - 5
Independent Banker - January 2024 - 6
Independent Banker - January 2024 - 7
Independent Banker - January 2024 - 8
Independent Banker - January 2024 - 9
Independent Banker - January 2024 - 10
Independent Banker - January 2024 - 11
Independent Banker - January 2024 - 12
Independent Banker - January 2024 - 13
Independent Banker - January 2024 - 14
Independent Banker - January 2024 - 15
Independent Banker - January 2024 - 16
Independent Banker - January 2024 - 17
Independent Banker - January 2024 - 18
Independent Banker - January 2024 - 19
Independent Banker - January 2024 - 20
Independent Banker - January 2024 - 21
Independent Banker - January 2024 - 22
Independent Banker - January 2024 - 23
Independent Banker - January 2024 - 24
Independent Banker - January 2024 - 25
Independent Banker - January 2024 - 26
Independent Banker - January 2024 - 27
Independent Banker - January 2024 - 28
Independent Banker - January 2024 - 29
Independent Banker - January 2024 - 30
Independent Banker - January 2024 - 31
Independent Banker - January 2024 - 32
Independent Banker - January 2024 - 33
Independent Banker - January 2024 - 34
Independent Banker - January 2024 - 35
Independent Banker - January 2024 - 36
Independent Banker - January 2024 - 37
Independent Banker - January 2024 - 38
Independent Banker - January 2024 - 39
Independent Banker - January 2024 - 40
Independent Banker - January 2024 - 41
Independent Banker - January 2024 - 42
Independent Banker - January 2024 - 43
Independent Banker - January 2024 - 44
Independent Banker - January 2024 - 45
Independent Banker - January 2024 - 46
Independent Banker - January 2024 - 47
Independent Banker - January 2024 - 48
Independent Banker - January 2024 - 49
Independent Banker - January 2024 - 50
Independent Banker - January 2024 - 51
Independent Banker - January 2024 - 52
Independent Banker - January 2024 - 53
Independent Banker - January 2024 - 54
Independent Banker - January 2024 - 55
Independent Banker - January 2024 - 56
Independent Banker - January 2024 - 57
Independent Banker - January 2024 - 58
Independent Banker - January 2024 - 59
Independent Banker - January 2024 - 60
Independent Banker - January 2024 - 61
Independent Banker - January 2024 - 62
Independent Banker - January 2024 - 63
Independent Banker - January 2024 - 64
Independent Banker - January 2024 - 65
Independent Banker - January 2024 - 66
Independent Banker - January 2024 - 67
Independent Banker - January 2024 - 68
Independent Banker - January 2024 - Cover3
Independent Banker - January 2024 - Cover4
https://www.nxtbook.com/mspc/independentbanker/october2024
https://www.nxtbook.com/mspc/independentbanker/september2024
https://www.nxtbook.com/mspc/independentbanker/august2024
https://www.nxtbook.com/mspc/independentbanker/july2024
https://www.nxtbook.com/mspc/independentbanker/june2024
https://www.nxtbook.com/mspc/independentbanker/may2024
https://www.nxtbook.com/mspc/independentbanker/april2024
https://www.nxtbook.com/mspc/independentbanker/march2024
https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
https://www.nxtbook.com/mspc/independentbanker/february2023
https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
https://www.nxtbook.com/mspc/independentbanker/june2022
https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
https://www.nxtbook.com/mspc/independentbanker/march2022
https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
https://www.nxtbookmedia.com