Independent Banker - January 2024 - 47


Clockwise, from top:
View of Nampa, Idaho,
which is a suburb of
Boise, Idaho; mural at
The Butcher Block BBQ in
downtown Nampa; Bank
of Idaho's Nampa branch;
downtown Nampa, the
site of various events
Idaho has created an enterprise
risk-management program and hired
a chief risk offi cer. " We make sure we
get good outside audits, " Newgard
says. " We're self-policing to stay out of
the penalty box with the regulators. "
The community bank has also
invested in a strong back offi ce,
particularly in strong credit
analysts and credit documentation
professionals. According to Newgard,
Bank of Idaho is very fast to market,
which is key to its success.
In the future, Bank of Idaho
will continue with the traditional
community bank model of
relationships fi rst that has served it
well so far.
And just like any community
banker knows, a bank's impact starts
with those who desire to serve people
and make a connection.
" People bank with a person they
know, like and trust, " Newgard says.
" They bank with people-not a sign,
not a logo, not the brand. "
Judith Sears is a writer in Colorado.
Using data science to target growth
When Verabank in Henderson, Texas, expanded its market to
Georgetown, Texas, the community bank's management team
needed an in-depth understanding of the market to succeed in the
new area.
" The more you know and understand what really drives the
market, the better you can deliver products and services, " says
Brad Tidwell, president and CEO. In July 2023, the bank hired Tricia
Ciliberto, SVP, as a data analytics manager to " slice and dice " the
preferences of Williamson County consumers.
Her analysis found that Verabank's residential mortgage
customers were very happy with the community bank, but it
wasn't leveraging these relationships as well as it could to create
full-service bank customers. Using this information, Verabank
implemented strategies to convert more customers to additional
products and services.
Verabank also mined data to refine its marketing messages and its
delivery channels.
" We're using data analysis to build out marketing plans in
larger, metropolitan areas with a younger demographic, " explains
Jennifer Ware, SVP, marketing. " It's not a dramatic shift but more
a refinement at the edges. It can be as simple as choosing images
for a campaign that reflect the population research. You want to
make sure the channel you're using resonates with that market. "
independentbanker.org // 47/
Photos (clockwise from top left) by Jacob/Adobe, Nampa Chamber
of Commerce, Bank of Idaho, Nampa Chamber of Commerce
http://www.independentbanker.org

Independent Banker - January 2024

Table of Contents for the Digital Edition of Independent Banker - January 2024

Contents
Independent Banker - January 2024 - Cover1
Independent Banker - January 2024 - Cover2
Independent Banker - January 2024 - Contents
Independent Banker - January 2024 - 2
Independent Banker - January 2024 - 3
Independent Banker - January 2024 - 4
Independent Banker - January 2024 - 5
Independent Banker - January 2024 - 6
Independent Banker - January 2024 - 7
Independent Banker - January 2024 - 8
Independent Banker - January 2024 - 9
Independent Banker - January 2024 - 10
Independent Banker - January 2024 - 11
Independent Banker - January 2024 - 12
Independent Banker - January 2024 - 13
Independent Banker - January 2024 - 14
Independent Banker - January 2024 - 15
Independent Banker - January 2024 - 16
Independent Banker - January 2024 - 17
Independent Banker - January 2024 - 18
Independent Banker - January 2024 - 19
Independent Banker - January 2024 - 20
Independent Banker - January 2024 - 21
Independent Banker - January 2024 - 22
Independent Banker - January 2024 - 23
Independent Banker - January 2024 - 24
Independent Banker - January 2024 - 25
Independent Banker - January 2024 - 26
Independent Banker - January 2024 - 27
Independent Banker - January 2024 - 28
Independent Banker - January 2024 - 29
Independent Banker - January 2024 - 30
Independent Banker - January 2024 - 31
Independent Banker - January 2024 - 32
Independent Banker - January 2024 - 33
Independent Banker - January 2024 - 34
Independent Banker - January 2024 - 35
Independent Banker - January 2024 - 36
Independent Banker - January 2024 - 37
Independent Banker - January 2024 - 38
Independent Banker - January 2024 - 39
Independent Banker - January 2024 - 40
Independent Banker - January 2024 - 41
Independent Banker - January 2024 - 42
Independent Banker - January 2024 - 43
Independent Banker - January 2024 - 44
Independent Banker - January 2024 - 45
Independent Banker - January 2024 - 46
Independent Banker - January 2024 - 47
Independent Banker - January 2024 - 48
Independent Banker - January 2024 - 49
Independent Banker - January 2024 - 50
Independent Banker - January 2024 - 51
Independent Banker - January 2024 - 52
Independent Banker - January 2024 - 53
Independent Banker - January 2024 - 54
Independent Banker - January 2024 - 55
Independent Banker - January 2024 - 56
Independent Banker - January 2024 - 57
Independent Banker - January 2024 - 58
Independent Banker - January 2024 - 59
Independent Banker - January 2024 - 60
Independent Banker - January 2024 - 61
Independent Banker - January 2024 - 62
Independent Banker - January 2024 - 63
Independent Banker - January 2024 - 64
Independent Banker - January 2024 - 65
Independent Banker - January 2024 - 66
Independent Banker - January 2024 - 67
Independent Banker - January 2024 - 68
Independent Banker - January 2024 - Cover3
Independent Banker - January 2024 - Cover4
https://www.nxtbook.com/mspc/independentbanker/october2024
https://www.nxtbook.com/mspc/independentbanker/september2024
https://www.nxtbook.com/mspc/independentbanker/august2024
https://www.nxtbook.com/mspc/independentbanker/july2024
https://www.nxtbook.com/mspc/independentbanker/june2024
https://www.nxtbook.com/mspc/independentbanker/may2024
https://www.nxtbook.com/mspc/independentbanker/april2024
https://www.nxtbook.com/mspc/independentbanker/march2024
https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
https://www.nxtbook.com/mspc/independentbanker/february2023
https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
https://www.nxtbook.com/mspc/independentbanker/june2022
https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
https://www.nxtbook.com/mspc/independentbanker/march2022
https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
https://www.nxtbookmedia.com