Independent Banker - July 2017 - 14

With Interest
On the big screen-First State Bank
of Middlebury's remodeled location features
touchscreen information kiosks
MAIN STREET FOCUS
Digital dynamo
Thanks to an overhaul of its website and digital product off erings, First State
Bank of Middlebury reached-and surpassed-its fi nancial goal.
By William Atkinson
L
ast year, assets at First
State Bank of Middlebury
were $475 million.
" In February 2016, our
president challenged us
to reach $500 million in 500 days,
which would be July 2017, " says Darla
Kauffman, assistant vice president
of electronic banking services at
the Middlebury, Ind., community
bank. " We reached that by the end of
November 2016. " By April 2017, assets
stood at $517 million.
Part of the growth was due to the
success of the bank's ever-expanding
electronic banking services, a function
that works closely with other
departments in the bank, especially
marketing, to explore what customers
want and then provide it to them.
One of the fi rst initiatives was
to move from a .COM domain to a
14 ICBA IndependentBanker July 2017
.BANK domain. " We realized that
it was a good idea to get involved, if
for no other reason than to reserve
our domain by trademarking it, " says
Kauffman. The community bank
was also attracted to the fact that the
domain offers extra security, including
additional fi rewalls.
" While some larger banks began
redirecting traffi c from their new
.BANK domain to their existing

Independent Banker - July 2017

Table of Contents for the Digital Edition of Independent Banker - July 2017

Table of Contents
Independent Banker - July 2017 - Intro
Independent Banker - July 2017 - Cover1
Independent Banker - July 2017 - Cover2
Independent Banker - July 2017 - Table of Contents
Independent Banker - July 2017 - 2
Independent Banker - July 2017 - 3
Independent Banker - July 2017 - 4
Independent Banker - July 2017 - 5
Independent Banker - July 2017 - 6
Independent Banker - July 2017 - 7
Independent Banker - July 2017 - 8
Independent Banker - July 2017 - 9
Independent Banker - July 2017 - 10
Independent Banker - July 2017 - 11
Independent Banker - July 2017 - 12
Independent Banker - July 2017 - 13
Independent Banker - July 2017 - 14
Independent Banker - July 2017 - 15
Independent Banker - July 2017 - 16
Independent Banker - July 2017 - 17
Independent Banker - July 2017 - 18
Independent Banker - July 2017 - 19
Independent Banker - July 2017 - 20
Independent Banker - July 2017 - 21
Independent Banker - July 2017 - 22
Independent Banker - July 2017 - 23
Independent Banker - July 2017 - 24
Independent Banker - July 2017 - 25
Independent Banker - July 2017 - 26
Independent Banker - July 2017 - 27
Independent Banker - July 2017 - 28
Independent Banker - July 2017 - 29
Independent Banker - July 2017 - 30
Independent Banker - July 2017 - 31
Independent Banker - July 2017 - 32
Independent Banker - July 2017 - 33
Independent Banker - July 2017 - 34
Independent Banker - July 2017 - 35
Independent Banker - July 2017 - 36
Independent Banker - July 2017 - 37
Independent Banker - July 2017 - 38
Independent Banker - July 2017 - 39
Independent Banker - July 2017 - 40
Independent Banker - July 2017 - 41
Independent Banker - July 2017 - 42
Independent Banker - July 2017 - 43
Independent Banker - July 2017 - 44
Independent Banker - July 2017 - 45
Independent Banker - July 2017 - 46
Independent Banker - July 2017 - 47
Independent Banker - July 2017 - 48
Independent Banker - July 2017 - 49
Independent Banker - July 2017 - 50
Independent Banker - July 2017 - 51
Independent Banker - July 2017 - 52
Independent Banker - July 2017 - 53
Independent Banker - July 2017 - 54
Independent Banker - July 2017 - 55
Independent Banker - July 2017 - 56
Independent Banker - July 2017 - 57
Independent Banker - July 2017 - 58
Independent Banker - July 2017 - 59
Independent Banker - July 2017 - 60
Independent Banker - July 2017 - 61
Independent Banker - July 2017 - 62
Independent Banker - July 2017 - 63
Independent Banker - July 2017 - 64
Independent Banker - July 2017 - 65
Independent Banker - July 2017 - 66
Independent Banker - July 2017 - 67
Independent Banker - July 2017 - 68
Independent Banker - July 2017 - 69
Independent Banker - July 2017 - 70
Independent Banker - July 2017 - 71
Independent Banker - July 2017 - 72
Independent Banker - July 2017 - Cover3
Independent Banker - July 2017 - Cover4
https://www.nxtbook.com/mspc/independentbanker/october2024
https://www.nxtbook.com/mspc/independentbanker/september2024
https://www.nxtbook.com/mspc/independentbanker/august2024
https://www.nxtbook.com/mspc/independentbanker/july2024
https://www.nxtbook.com/mspc/independentbanker/june2024
https://www.nxtbook.com/mspc/independentbanker/may2024
https://www.nxtbook.com/mspc/independentbanker/april2024
https://www.nxtbook.com/mspc/independentbanker/march2024
https://www.nxtbook.com/mspc/independentbanker/february2024
https://www.nxtbook.com/mspc/independentbanker/january2024
https://www.nxtbook.com/mspc/independentbanker/december2023
https://www.nxtbook.com/mspc/independentbanker/november2023
https://www.nxtbook.com/mspc/independentbanker/october2023
https://www.nxtbook.com/mspc/independentbanker/september2023
https://www.nxtbook.com/mspc/independentbanker/august2023
https://www.nxtbook.com/mspc/independentbanker/july2023
https://www.nxtbook.com/mspc/independentbanker/june2023
https://www.nxtbook.com/mspc/independentbanker/may2023
https://www.nxtbook.com/mspc/independentbanker/april2023
https://www.nxtbook.com/mspc/independentbanker/march2023
https://www.nxtbook.com/mspc/independentbanker/february2023
https://www.nxtbook.com/mspc/independentbanker/january2023
https://www.nxtbook.com/mspc/independentbanker/december2022
https://www.nxtbook.com/mspc/independentbanker/november2022
https://www.nxtbook.com/mspc/independentbanker/october2022
https://www.nxtbook.com/mspc/independentbanker/september2022
https://www.nxtbook.com/mspc/independentbanker/august2022
https://www.nxtbook.com/mspc/independentbanker/july2022
https://www.nxtbook.com/mspc/independentbanker/june2022
https://www.nxtbook.com/mspc/independentbanker/may2022
https://www.nxtbook.com/mspc/independentbanker/april2022
https://www.nxtbook.com/mspc/independentbanker/march2022
https://www.nxtbook.com/mspc/independentbanker/february2022
https://www.nxtbook.com/mspc/independentbanker/january2022
https://www.nxtbook.com/mspc/independentbanker/december2021
https://www.nxtbook.com/mspc/independentbanker/november2021
https://www.nxtbook.com/mspc/independentbanker/october2021
https://www.nxtbook.com/mspc/independentbanker/september2021
https://www.nxtbook.com/mspc/independentbanker/august2021
https://www.nxtbook.com/mspc/independentbanker/july2021
https://www.nxtbook.com/mspc/independentbanker/june2021
https://www.nxtbook.com/mspc/independentbanker/may2021
https://www.nxtbook.com/mspc/independentbanker/april2021
https://www.nxtbook.com/mspc/independentbanker/march2021
https://www.nxtbook.com/mspc/independentbanker/february2021
https://www.nxtbook.com/mspc/independentbanker/january2021
https://www.nxtbook.com/mspc/independentbanker/december2020
https://www.nxtbook.com/mspc/independentbanker/november2020
https://www.nxtbook.com/mspc/independentbanker/october2020
https://www.nxtbook.com/mspc/independentbanker/september2020
https://www.nxtbook.com/mspc/independentbanker/august2020
https://www.nxtbook.com/mspc/independentbanker/july2020
https://www.nxtbook.com/mspc/independentbanker/june2020
https://www.nxtbook.com/mspc/independentbanker/may2020
https://www.nxtbook.com/mspc/independentbanker/april2020
https://www.nxtbook.com/mspc/independentbanker/march2020
https://www.nxtbook.com/mspc/independentbanker/february2020
https://www.nxtbook.com/mspc/independentbanker/january2020
https://www.nxtbook.com/mspc/independentbanker/december2019
https://www.nxtbook.com/mspc/independentbanker/november2019
https://www.nxtbook.com/mspc/independentbanker/october2019
https://www.nxtbook.com/mspc/independentbanker/september2019
https://www.nxtbook.com/mspc/independentbanker/august2019
https://www.nxtbook.com/mspc/independentbanker/july2019
https://www.nxtbook.com/mspc/independentbanker/june2019
https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
https://www.nxtbook.com/mspc/independentbanker/september2018
https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
https://www.nxtbook.com/mspc/independentbanker/april2017
https://www.nxtbookmedia.com