Independent Banker - July 2017 - 19

since the 1980s has been owned by
the Solberg and Snortland families,
also supports a large commercial
bank, a $5 billion trust company
and wealth management division
and a mortgage operation with 25
locations in Minneapolis and St. Paul
that originate more than $2 billion in
single-family mortgages. It also serves
as one of the largest health savings
accounts depositories in the country
through its health care division.
Solberg believes Pay It Forward
has helped the bank build brand
awareness and loyalty. He, along
with other bank employees, has been
interviewed by CNN, Good Morning
America, CBS Evening News, People
magazine and other media outlets
since the program was launched. Yet
Bell Bank has never issued a single
press release. The local newspaper
first published a story about the
program, which was then picked up
by the Associated Press and ignited
national interest.
" The Pay It Forward
program, although it
benefits other people,
definitely drives a
culture that attracts
happy people to our
company. "
-MICHAEL SOLBERG, BELL BANK
And while it was never the bank's
intention to promote its good deeds,
it uses the program as an employee
recruitment and retention magnet.
" By focusing on people first and not
on the numbers side of the business,
the numbers will always take care of
themselves, " Solberg says. " We make
sure that we focus on having happy
employees, first and foremost, and
the Pay It Forward program, although
it benefits other people, definitely
drives a culture that attracts happy
people to our company. "
At a time when there's a shortage
of skilled workers, bank trust is at an
all-time low and people are struggling
to make ends meet, this program may
be the ultimate panacea.
" It's been a real positive program
for us, " Solberg says. " It's really true
that the more we give away, the better
we do. "
Carol Patton is a writer in Nevada.
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Independent Banker - July 2017

Table of Contents for the Digital Edition of Independent Banker - July 2017

Table of Contents
Independent Banker - July 2017 - Intro
Independent Banker - July 2017 - Cover1
Independent Banker - July 2017 - Cover2
Independent Banker - July 2017 - Table of Contents
Independent Banker - July 2017 - 2
Independent Banker - July 2017 - 3
Independent Banker - July 2017 - 4
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Independent Banker - July 2017 - Cover3
Independent Banker - July 2017 - Cover4
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