Independent Banker - July 2017 - 41

SPECIAL ADVERTORIAL SECTION
POWER LENDING PARTNERS
When it Comes to Making Customers Happy,
It's Time to Ditch Paper
In many banks, the status of a loan request depends on
where the file folder sits. If it is on the analyst's desk,
the loan committee hasn't seen it yet. If it is on the due
diligence desk, it is probably waiting for an appraisal. The
loan will eventually be approved, but it is not an efficient
process.
That's why Marine Bank ditched the paper. A $600 million-asset
bank based in Springfield, IL., Marine Bank is
eager to grow while delivering a superior customer experience.
A critical part of the strategy is the utilization of digital
processes for commercial lending. Since implementing
Sageworks Lending Solution, the paper era ended for Marine
Bank. Borrowers are able to provide information digitally and
benefit from faster turnaround times through a more efficient
process. Lenders can build the loan file electronically and
quickly, and they no longer need to chase paper from desk to
desk to get the deals approved and booked. By moving in this
direction, Marine Bank will be able to grow the loan portfolio
and improve efficiency.
As a community-focused bank, Marine Bank's strategy is
built on relationships with their community, and the Bank
strives to function as a trusted advisor and a partner that
grows with their customers. Marine Bank has focused on
back-end process improvements to approve and book loans
faster and at a lower cost, which also enables them to serve
everyone in their community, even businesses with smaller
credit needs.
At Marine Bank, the ultimate measure of success is the
customer impact. The question is always, " Are customers
happy? " Since their 2012 Sageworks implementation,
Marine Bank has received positive customer feedback. Chief
Credit Officer Lisa Eberding explains, " There have been some
customers who've commented on how quickly we're able to
get back to them with an answer. That's the gold standard: If
a customer recognizes that we're quick and that we're faster
than another bank ... that really says a lot. " The positive impact
has also extended to renewals for the Bank; Sageworks
Elise Hauser, Marketing Manager
5565 Centerview Dr., Raleigh, NC 27606
984-242-2637 | elise.hauser@sageworks.com | web.sageworks.com/etrr/
____________________
Workflow helps ensure that lenders are working renewals well
in advance of the loan maturity, which has moved the Bank
from " just in time " to " more proactive " communication.
The Bank has also experienced significant timesaving from
the patented Sageworks Electronic Tax Return Reader. By
automatically importing data from electronic PDF returns,
analysts at Marine Bank are saving 30-45 minutes per loan.
They can allocate more time to the analysis and quicker
approvals, while spending less time on the information input.
While it may not be possible for every borrower to provide
this file type, Marine Bank has seen that most customers
already have the right format-it is just a matter of asking for
it.
What is next for Marine Bank? Continuing to optimize the life
of loan. " [Sageworks] has given us insight into how great it
can be to have everything in one system... So really, it is just
continuing to evaluate the life of loan and all the pieces that
go into that. "
To learn more about Sageworks Lending Solutions, visit
web.sageworks.com/lending-solution/.
http://www.qmags.com/clickthrough.asp?url=http://web.sageworks.com/lending-solution/&id=20303&adid=P41A1 http://www.qmags.com/clickthrough.asp?url=http://web.sageworks.com/etrr/&id=20303&adid=P41A2
Independent Banker - July 2017

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