Independent Banker - July 2019 - 45
Meet ICBA's top industry loan producers for 2019.
Whether they specialize in agricultural, consumer
or commercial lending, they're keeping
America's economy moving.
Consumer and mortgage
Creating a
culture of
individuality
Mechanics Bank fosters a fun and personal
approach to keep customers coming back.
By Beth Mattson-Teig
M
echanics Bank credits a number of factors for the
growth of its consumer loan production. It could be its
long history in the community, or it could be its use of
educational videos, social media and creative marketing.
But the foundation of its strategy hinges on a simple
philosophy: It's all about people.
" We want to take each person that we come in contact with and
create a unique experience for them, " says Mark Masters, president
and CEO of the $542 million-asset Mansfi eld, Ohio, community
bank. " In particular, when we're talking about consumer and
mortgage lending, we're trying to help our customers consider us to
be a trusted advisor. "
Despite the rise of online lending competitors, Mechanics Bank
has found that more than 90% of its customers prefer to sit down
and talk to a loan offi cer face to face. " That's what our lenders do
to really listen and fi gure out what is best for our customers, " says
Photo: David Damron
independentbanker.org Q 43
http://www.independentbanker.org
Independent Banker - July 2019
Table of Contents for the Digital Edition of Independent Banker - July 2019
Table of Contents
Independent Banker - July 2019 - Intro
Independent Banker - July 2019 - Cover1
Independent Banker - July 2019 - Cover2
Independent Banker - July 2019 - Table of Contents
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