Independent Banker - July 2019 - 54

How to hire when
everyone has a job
Today's unemployment rate is at its lowest point in decades, so how
is your bank supposed to attract talent fresh out of college or from
another industry? The good news is that community banks have tools
that they can use to recruit the next generation of bankers.
By Katie Kuehner-Hebert
T
hese days, with the United States boasting roughly full employment, it can be
tough for any business to attract talent. But experts say community banks in
any market can recruit the employees they need and turn this challenge into
an opportunity to enhance their internal culture, boost their reputation and
diversify their workforce.
How to attract millennials and Gen Z
There are a few key factors that can make your community bank more competitive
to Generation Z, which is just entering the workplace, and millennials, many of
whom currently hold management-level positions or soon will.
Sure, competitive salaries and benefits are important, but to really gain
the attention of younger candidates, community banks need to have the right
culture, says Ben Varquez, a partner at Whistle Work, an employer branding and
recruitment consulting firm in New York City, Washington D.C. and Los Angeles.
Millennials and Gen Z want to work for employers " whose mission matches their
values, " he says. " For millennials in particular, they remember when the
economy collapsed in 2008, and to them, banks are still sort of the
evil empire in the room. Community banks have an advantage,
because they can distance themselves from the more integral
players that caused the collapse of the economy. But at the same
time, community banks still need to sell their value and mission to
young people. "
Another factor is technology. Gen Z are digital natives. They've
52 Q ICBA Independent Banker Q July 2019

Independent Banker - July 2019

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Table of Contents
Independent Banker - July 2019 - Intro
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