Independent Banker - June 2020 - 38

MARKETING /// By Abbi Kiesau
Natalie Adams, 32
Assistant vice president of brand development
Royal Bank /// Elroy, Wis.
/// Natalie Adams embodies the best and brightest
aspects of community banking. Adams established
the bank's social media presence, and her creativity
has allowed Royal Bank to make every marketing
dollar count. She also understands that the goal of
community banking is to enrich the communities
where you live and work. Her leadership philosophy
centers around the bank's core values that she
helped to establish: Do the right thing, do whatever it
takes and have fun doing it.
Books that inspire me
NATALIE ADAMS,
ROYAL BANK
1. Start With Why
by Simon Sinek
2. I Shouldn't Be
Telling You This
by Kate White
3. Lean In
by Sheryl Sandberg
4. Anything
by Jim Collins
Tiffany Massey, 33
Human resources director and
marketing director
Farmers Bank and Trust Company
/// Princeton, Ky.
My leadership
philosophy
TIFFANY
MASSEY,
/// Tiffany Massey approaches her
job each day with enthusiasm and a
people-first mindset. She's open to
change and diversity in the industry.
Her colleague Kim Cook, vice
president and compliance officer,
says Massey leads by example. She
creates, supports and participates
in multiple community activities
on the community bank's behalf,
including a program to get students
interested in banking.
FARMERS BANK
AND TRUST
COMPANY
Be passionate
about where
you work, love
the people you
work with and
try your hardest
to always make
a difference
in everything
you do.
Heather Dewey, 30
Senior marketing representative
First Bank Financial Centre /// Oconomowoc, Wis.
/// Heather Dewey embraces First Bank
Financial Centre's mission to make lives better
by bringing it to life every day through her
social media work. As a team player who
fosters collaboration, she elevates those
around her, say colleagues. Vice president
and marketing director Jeff McCarthy,
Dewey's nominator, describes her personality
and dedication to leadership and community
in one word: achiever.
Abbi Kiesau is an editorial assistant with
Independent Banker.
38 Q ICBA Independent Banker Q June 2020

Independent Banker - June 2020

Table of Contents for the Digital Edition of Independent Banker - June 2020

Table of Contents
Independent Banker - June 2020 - Intro
Independent Banker - June 2020 - Cover1
Independent Banker - June 2020 - Cover2
Independent Banker - June 2020 - Table of Contents
Independent Banker - June 2020 - 2
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Independent Banker - June 2020 - Cover3
Independent Banker - June 2020 - Cover4
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