Independent Banker - June 2022 - 73

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" Our partnership
provides banks with
an ability to drive
new business into
the bank and to
onboard those new
customers quickly. "
-BRIAN ANDERSON, FINZLY
to clients and partners who we would
never have found and who would
never have found us.
Anderson: The ThinkTECH
Accelerator encouraged our
companies to look for synergies with
all other participants and to help
identify prospects for each other.
As community bankers visited The
Venture Center, they too, presented
the cohort with ways in which we
might work together.
Since Finzly hosts and manages
digital account opening solutions
for financial institutions, we found a
natural synergy.
Nicky Senyard: Finzly's system
gives us a linchpin that lets us see
transparently what's going on. With
its data, we have closed loop tracking
that can monitor responses to
marketing efforts, and we can evaluate
how it's performing to help banks see
how what they're doing is working
and how they can save money. We see
it as a win-win.
... through the collaborative
environment of the Accelerator.
Senyard: I don't think we would have
met Finzly had we not participated in
the accelerator. In fact, the accelerator
really served as a launch pad to our
expansion; it gave us an introduction
Now, the two are helping
community banks conquer today's
digital-first landscape ...
Anderson: Digital experiences
are not just skin-deep. The new
generation of customers is seeking
intuitive functionality, and they are
on a constant quest for a service that
suits their personal needs. We have
met with scores of banks to discuss
how they are modernizing their
approach to attracting new customers.
There has been a lot of positive
feedback on bringing performance
marketing, customer acquisition
and account opening into one
continuous process.
Senyard: Digital acquisition does not
have to be a scary black hole; there's
a light at the end of the tunnel. We
develop our products specifically for
the needs of community banks, and
they have transparency so bankers
can review performance and better
allocate resources.
... and advising companies to keep
advancing their digital journeys.
Anderson: Bank business models
need to ... focus both on providing a
great experience for customers and
opening pathways to continuous
innovation. Both Fintel Connect and
Finzly are about democratizing access
to best-in-class fintech solutions, so
banks don't have to rely on expensive,
complex, difficult-to-deploy solutions.
Senyard: When you look behind a
waterfall, you see you have a series
of ledges that leads to the top. That's
the journey for community banks
in digital acquisition: They just
have to get to the next ledge, one
step at a time, and we're here to
support them as they advance their
digital programs.
Colleen Morrison is a writer
in Maryland.
Connect with
FinXTech
Since it started in 2019, the
ThinkTECH Accelerator-
founded by ICBA with The
Venture Center-aims to
identify, promote and foster
solution-based relationships
between community banks
and fintechs.
During that time, several
emerging and growing
financial technology providers
have been selected as annual
finalists in the Accelerator's
cohort program and included
in ICBA's FinXTech Connect,
a curated directory of each
company with a proven roster
of bank clients.
To learn more or search for
a provider, visit tech.icba.org
independentbanker.org Q 73
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Independent Banker - June 2022

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